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whoelscher

Writer Unboxed » The No. 1 Overlooked Skill for Every Author - 0 views

  • The skill is copywriting.
  • A query letter is not a straightforward description of your work. It’s a sales letter. It should be persuasive and seduce the agent into requesting your work.
  • And this is why writers struggle with queries, because they can’t bridge the gap between writing to entertain (or inform or inspire) and writing to persuade. It’s a different mindset, and it requires an ability to look at one’s work as a product that has a selling point.
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  • Think about the titles of your site pages, too. Are the titles clear within a few seconds, telling visitors what content resides on your site? Don’t count on cutesy, vague, or artistic headlines to spark curiosity. It most often leads to content that goes unread.
  • How do you catch people’s attention in 140 words or less? Good copywriting.
  • For fiction, never outline the entire story. You tease the reader; you raise questions that you don’t answer.
whoelscher

The Digital Dilemma for Picture Book Publishers | Publishing Perspectives - 0 views

  • Although children sometimes read picture books by themselves, most of the dearest picture book experiences arise from an activity shared between parent and child. The parent is an actor, performing for the child; the two are teammates as they jointly explore illustrations.
  • moving a work that relies heavily on visual and spatial elements from one medium to another is extremely hard to do well.
  • Publishers must commission some digital-only picture books to explore what the creative possibilities are when print is not the starting point.
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  • A straight e-book facsimile of a picture book pales in comparison to the print original and using one of these to compete with the various gorgeous iPad apps for children is like taking ink and paper to a video editing fight.
whoelscher

What the Penguin-Random Merger Says About the Future of the Book Business - NYTimes.com - 0 views

  • most observers expect that this is just the beginning of a series of mergers — like those in the music business — that will take the Big Six publishers down to the Big Three and perhaps one day even the Big One.
whoelscher

How publishers gave Amazon a stick to beat them with - Tech News and Analysis - 0 views

  • A big part of that control stems from Amazon’s ownership of the Kindle, the leading e-book reader, and that books bought for the device have DRM built in. Stross argues that this effectively locks many e-book buyers into the device, since it’s virtually impossible to read Kindle books on other devices
  • Publishers — and some authors, especially those who control the Authors Guild, which has fought every attempt by Google and others to open up the book market — have been so obsessed with piracy and locking down their products that they have allowed Amazon to take control of their fate
  • even if you take advantage of Amazon’s self-publishing options to avoid having to get a traditional publishing deal, you’ve really just exchanged one corporate overlord for another.
whoelscher

Publishing Perils in the Digital Age - NYTimes.com - 0 views

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    The walls are crumbling...are the no-compete and the option clause in author contracts doomed?
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Loving The Digital Publishing Software - 0 views

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    This article talks about digital publishing software. Furthermore, it talks about the features and usages of it. The world has experienced great technological developments in the last 2 decades. Everything has transformed, from doing business to flocking information.
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Online Magazine Software For The Edge Over Traditional Magazines - 0 views

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    This post enriches your knowledge about online magazine software. Further, it talks about the benefits of digital magazines. Talking about today, one thing which has transformed the world is the mobile apps. Without any doubt, they have utilized for several different purposes.
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Digital Magazines: Iphone Magazine App - 0 views

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    This article talks about iPhone magazine app. Further, it talks about the colossal globe of digital magazines.Digital magazines are the best way to see the digital revolution. Further, like other digital publications such as the e-catalogs, e-newspapers, e-brochures, etc.
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Online Catalog Software: Top Most Benefits - 0 views

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    This article talks about online catalog software. Further, it talks about the top benefits of this software.The growth of the internet is increasing day by day. The internet has led to many technological enhancements, which is bringing a revolution in different types of industries.
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Create Online Publishing Software For Embracing Modernization - 0 views

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    To create online publishing software has become the first choice for a lot of writers & creative professionals across the world. Let's discuss more. In this article we will talk about the necessity to create online publishing software and the reasons to pick online publishing over traditional publishing.
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Web Catalog Software: Your Business Requires It! - 0 views

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    This article updates your knowledge about web catalog software. Further, by reading the article you will discover the advantages of using the software to enhance the business activities.
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Create Online Publication For Availing The Benefits Of Digitization - 0 views

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    This post talks about online publishing and online publications. Further, it talks about the reasons to create an online publication. The influence of your digital publications will be so robust that the people will be engaged in your publication until they become subscribers.
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Apple Magazine App: Join The Revolution! - 0 views

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    This article updates your knowledge about Apple magazine app which has the taken the present publishing market by storm. Moreover, you will come to know about the benefits of opting
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Create Digital Magazine For Your Business - 0 views

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    You can't deny the fact that the capabilities and opportunities associated with the digital world have been growing with the each passing day. People are utilizing their web resources to gather & share information.
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Flipbook Software: Top Essential Features! - 0 views

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    This article talks about flipbook software. Furthermore, it enriches your knowledge about the features of this software. With the heavy utilization of web resources around the world, any product can't achieve 'great heights' unless it is there over the virtual world.
whoelscher

The rise of writer/fan collaboration - 0 views

  • Perhaps the most radical example of this was the World Builder project launched in conjunction with Adam Christopher’s superhero noir novel, Empire State in 2011. The idea was to not just encourage fan art, but to give it the publisher’s seal of approval.
  • Collaborations between writers and fans are nothing new, but a new wave of projects are revisiting the concept with modern technology
whoelscher

Long Odds for Authors Newly Published - NYTimes.com - 0 views

  • “Robert was doing rather better than we expected him to,” she wrote. Ms. Dewey said it had sold an additional 5,000 copies in the United States, for a total of 13,500, which is “a great achievement for any unknown author.”
  • “It would have stayed on the path it was on, which is towards oblivion.”
  • “It’s the power of the author brand,” Mr. Entrekin said.
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  • “Most books come out and do nothing,” Ms. Coady said. “There are still too many books being published. We can only get behind so many books, and then hope they take off on their own. It worries me that so many slip through the cracks.”
  • “There’s no formula,” he said. “A publisher can only do so much. A book’s fate is ultimately in the hands of the book gods.”
whoelscher

Make Way for Stories: There's a good reason why people are passing up picture books - 0 views

  • In the United States we’ve developed a concept for these books that relies on the subtle interplay between text and art—a trapeze act, as it were, between writer and artist.
  • I was shocked to see how few picture books made the new hardcover best-seller list, aside from Jane O’Connor’s “Fancy Nancy” books and titles such as Lane Smith’s It’s a Book. Looking at the list, it’s easy to understand the pressures on editors who love to create picture books. Any bottom-line-driven publishing executive looking at what’s selling in America would order them to hunt for more werewolves, zombies, and vampires.
  • So possibly the problem isn’t with the genre itself, but what’s happened to it.
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Apple Magazine App: Enhancing Reach With Ipad! - 0 views

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    This post enhances your knowledge about apple magazine app. Further, it talks about the benefits of creating iPad magazine app for your business. Magazines as well as newspapers also get advantage of the interactive and multimedia approach which is feasible on a gadget like the iPad.
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Online Product Catalog For The Business Owners! - 0 views

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    Your catalog should offer information about the profitable traits of the products or services that would describe why the clients are supposed to pick your item.
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