Writer Unboxed » The No. 1 Overlooked Skill for Every Author - 0 views
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The skill is copywriting.
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A query letter is not a straightforward description of your work. It’s a sales letter. It should be persuasive and seduce the agent into requesting your work.
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And this is why writers struggle with queries, because they can’t bridge the gap between writing to entertain (or inform or inspire) and writing to persuade. It’s a different mindset, and it requires an ability to look at one’s work as a product that has a selling point.
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