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"How the 'emotional contagion' of memes makes them the internet's moral conscience By Allie Volpe Aug 27, 2018, 11:30am EDT Illustration by Alex Castro & Keegan Larwin SHARE Newly single, Jason Donahoe was perusing Tinder for the first time since it started integrating users' Instagram feeds. Suddenly, he had an idea: follow the Instagram accounts of some of the women he'd been interested in but didn't match with on the dating service. A few days later, he considered taking it a step further and direct messaging one of the women on Instagram. After all, the new interface of the dating app seemed to encourage users to explore other areas of potential matches' online lives, so why not take the initiative to reach out? Before he had a chance, however, he came across the profile of another woman whose Tinder photo spread featured a meme with Parks and Recreation character Jean-Ralphio Saperstein (Ben Schwartz) leaning into the face of Ben Wyatt (Adam Scott) with the caption: hey I saw you on Tinder but we didn't match so I found your Instagram you're so beautiful you don't need to wear all that makeup ahah I bet you get a lot of creepy dm's but I'm not like all those other guys message me back beautiful btw what's your snap "I was like, 'Oh shit, wow,'" Donahoe says. Seeing his potential jerk move laid out so plainly as a neatly generalized joke, he saw it in a new light. "I knew a) to be aware of that, and b) to cut that shit out … It prompted self-reflection on my part." THE MOST SUCCESSFUL MEMES STRIKE A CULTURAL CHORD AND CAN GUIDE AND EVEN INFLUENCE BEHAVIOR Donahoe says memes have resonated with him particularly when they depict a "worse, extreme version" of himself. For Donahoe, the most successful memes are more than just jokes. They "strike a societal, cultural chord" and can be a potent cocktail for self-reflection as tools that can guide and even influence behavior. In the months leading up to the 2016 US

In the flagship article, The ENCODE Project Consortium et al.5 provide a bird's-eye view of the updated encyclopedia, which contains newly added data sets from 6,000 experiments, performed on around 1,300 samples. By integrating these data sets, the consortium has created an online registry of candidate CREs. Most are classified as promoters or enhancers - CREs respectively located at or some distance from the genomic site at which transcription of a gene begins. The consortium tracked the activity of each candidate CRE, along with the proteins that bind to it in many different samples from various tissues. They used chromatin-looping data to link enhancers to genes that they might regulate. This online registry marks a true milestone, turning an overwhelming amount of genomic information into a searchable, filterable and retrievable encyclopedia of DNA elements, which is freely accessible at https://screen.encodeproject.org.

In the not-too-distant past, narratives were set more or less consensually by the New York-based media establishment (assisted by its Washington-based enablers). But as Martin Gurri and Bruno Maçães have shown, the narrative-setting days of elite media are now over, and we live in a world of fractured narratives proffered by Extremely Online factions that interpret reality-or jettison it entirely, in favor of constructing their own "unreality" (Maçães' phrase)-primarily through the lens of their own self-justifying and unfalsifiable narratives.

The introduction of the Internet rapidly enabled unprecedented global connectivity. In about two decades, communication became instantaneous, affordable, and independent of physical barriers. People, however, do not seem to be communicating with each other homogeneously. Online communication networks appear to be polarized and echo-chambers are manifesting for political1-5 and non-political6-9 reasons. Understanding the emergent structure of information flows on the Internet and its implications for the complexity of society is a challenge for scientists and technology developers. Mapping the organization of social systems is crucial for effective policy making involving ethnic groups10 as well as economic growth.11

A new study by UCLA professors offers a new way to understand how unfounded conspiracy theories emerge online. The research, which combines sophisticated artificial intelligence and a deep knowledge of how folklore is structured, explains how unrelated facts and false information can connect into a narrative framework that would quickly fall apart if some of those elements are taken out of the mix.