It's a logical move for Snapchat to encourage its users to vote. The app reaches 41% of all 18- to 34-year-olds in the U.S. daily, a Nielsen study reported, according to the Wall Street Journal. Another survey conducted for Variety by Defy Media revealed that 30% of Snapchat users used the app to get news for the 2016 presidential campaign.
Millennials — people between the ages of 18 through 35 — make up approximately 31% of the overall electorate, NPR reported. It is also the group that has had the lowest voter turnout out of any other age group — just 46% voted in the 2012 presidential election.
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