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Ed Webb

With video games, public diplomacy by mobile phone - SmartPlanet - 0 views

  • MetroStar Systems, a 75-employee tech start-up contracted by the State Department to bring a better understanding of the United States to the countries with which it has less-than-amicable relations. The company plans to do so with X-Life Games, an initiative that effectively wraps a U.S. history lesson inside a downloadable video game for a mobile phone.
  • The products of this initiative — so far, “Driven,” a car-racing trivia game, and “Babangar Blues,” a music-based role-playing game — are intended to “demystify” the U.S. to foreign audiences, starting with the Middle East.
  • Ironically, the trivia very much resembles the test administered to new citizens. I asked Manouchehri if it was really fair to expect an Iranian to know who Patrick Henry was. “The hope is that they’ll look them up,” he said.
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  • the State Department gathers and receives behavioral data that helps it track “macro behavioral trends,” particularly among the Generation Y demographic MetroStar is targeting, born between 1981 and 2000.
  • Manouchehri is looking at deploying his mobile games in Pakistan, Iran, Iraq and the United Arab Emirates, as well as in nations with more mature telecom networks, such as Egypt, Indonesia and Lebanon.
Ed Webb

56 Million Americans Are Playing Social Games [STATS] - 1 views

  • A new study from market research firm NPD Group shows that one out of every five Americans over the age of six has played an online social game at least once
  • Social games can help create a new revenue stream, one that solely relies on end users opening their wallets to third-party applications. Virtual goods and currencies are a huge part of the social gaming market, and they turn a casual user experience into big business for the startups, developers and platforms that offer them.
  • 10% of respondents had spent money playing social games and 11% said they planned to do so in the future
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  • the social gaming crowd tends to be older and female; around 53% of players are women
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