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CIR's Hairnet Hero Turns School-Lunches Journalism Into Game For Kids - Eric Johnson - ... - 1 views
It’s an interesting twist on “advergaming” — think Chipotle’s buzzy Scarecrow game — in which games are served up with a targeted message, explicitly or implicitly. Unlike edutainment (another unwieldy portmanteau), the goal isn’t to teach a skill, but rather to sell a brand’s value. In CIR’s case, that’s trustworthy donation-funded journalism.
sometimes investigative pieces like the ones found at CIR also pertain to children. To get those same facts across in a kid-friendly format, the nonprofit is this week rolling out a game, Hairnet Hero, with the help of a Berkeley, Calif.-based animation studio, Coco Studios.
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Noting that CIR is “aware of the digital divide,” Farnsworth said that a physical card-game adaptation will also be distributed in some California schools.