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Ed Webb

With video games, public diplomacy by mobile phone - SmartPlanet - 0 views

  • MetroStar Systems, a 75-employee tech start-up contracted by the State Department to bring a better understanding of the United States to the countries with which it has less-than-amicable relations. The company plans to do so with X-Life Games, an initiative that effectively wraps a U.S. history lesson inside a downloadable video game for a mobile phone.
  • The products of this initiative — so far, “Driven,” a car-racing trivia game, and “Babangar Blues,” a music-based role-playing game — are intended to “demystify” the U.S. to foreign audiences, starting with the Middle East.
  • Ironically, the trivia very much resembles the test administered to new citizens. I asked Manouchehri if it was really fair to expect an Iranian to know who Patrick Henry was. “The hope is that they’ll look them up,” he said.
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  • the State Department gathers and receives behavioral data that helps it track “macro behavioral trends,” particularly among the Generation Y demographic MetroStar is targeting, born between 1981 and 2000.
  • Manouchehri is looking at deploying his mobile games in Pakistan, Iran, Iraq and the United Arab Emirates, as well as in nations with more mature telecom networks, such as Egypt, Indonesia and Lebanon.
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