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Matteo Spreafico

Google Redefines Disruption: The "Less Than Free" Business Model - 0 views

  • In the summer of 2007, excitement regarding the criticality of map data (specifically turn-by-turn navigation data) reached a fever pitch.  On July 23, 2007, TomTom, the leading portable GPS device maker, agreed to buy Tele Atlas for US$2.7 billion. Shortly thereafter, on October 1, Nokia agreed to buy NavTeq for a cool US$8.1 billion. Meanwhile Google was still evolving its strategy and no longer wanted to be limited by the terms of its two contracts. As such, they informed Tele Atlas and NavTeq that they wanted to modify their license terms to allow more liberty with respect to syndication and proliferation. NavTeq balked, and in September of 2008 Google quietly dropped NavTeq, moving to just one partner for its core mapping data. Tele Atlas eventually agreed to the term modifications, but perhaps they should have sensed something bigger at play.
  • Rumors abound about just how many cars Google has on the roads building it own turn-by-turn mapping data as well as its unique “Google Streetview” database. Whatever it is, it must be huge. This October 13th, just over one year after dropping NavTeq, the other shoe dropped as well. Google disconnected from Tele Atlas and began to offer maps that were free and clear of either license. These maps are based on a combination of their own data as well as freely available data. Two weeks after this, Google announces free turn-by-turn directions for all Android phones. This couldn’t have been a great day for the deal teams that worked on the respective Tele Atlas and NavTeq acquisitions.
  • Google’s free navigation feature announcement dealt a crushing blow to the GPS stocks. Garmin fell 16%. TomTom fell 21%. Imagine trying to maintain high royalty rates against this strategic move by Google. Android is not only a phone OS, it’s a CE OS. If Ford or BMW want to build an in-dash Android GPS, guess what? Google will give it to them for free.
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  • I then asked my friend, “so why would they ever use the Google (non open source) license version.”  (EDIT: One of the commenters below pointed out that all Android is open source, and the Google apps pack, including the GPS, is licensed on top.  Doesn’t change the argument, but wanted the correct data included here.)  Here was the big punch line – because Google will give you ad splits on search if you use that version!  That’s right; Google will pay you to use their mobile OS. I like to call this the “less than free” business model.
  • “Less than free” may not stop with the mobile phone. Google’s CEO Eric Schmidt has been quite outspoken about his support for the Google Chrome OS. And there is no reason to believe that the “less than free” business model will not be used here as well. If Sony or HP or Dell builds a netbook based on Chrome OS, they will make money on every search each user initiates. Google, eager to protect its search share and market volume, will gladly pay the ad splits. Microsoft, who was already forced to lower Windows netbook pricing to fend off Linux, will be dancing with a business model inversion of epic proportion – from “you pay me” to “I pay you.”  It’s really hard to build a compensation package for your sales team on those economics.
Paul Merrell

Universities reject Kindle over inaccessibility for the blind | Crave - CNET - 0 views

  • The National Federation of the Blind is applauding the decisions of Syracuse University and the University of Wisconsin-Madison not to Amazon.com's Kindle DX as a textbook replacement.
  • ity of Wisconsin-Madison not to Amazon.com's Kindle DX as a textbook replacement. Kindle DX (Credit: Amazon) The universities cited the Kindle's inaccessibility to the blind as the problem.
  • "The big disappointment was learning that the Kindle DX is not accessible to the blind," Ken Frazier, the University of Wisconsin-Madison director of libraries, said in a statement. "Advancements in text-to-speech technology have created a market opportunity for an e-book reading device that is fully accessible for everyone. This version of the Kindle e-book reader missed the mark."
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    The hazards of developers treating accessibility as an optional feature rather than the foundation of software. Bad publicity; lost business.
Willis Wee

How Google Social Search Works [VIDEO] - 4 views

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    Google Social Search went live just 2 days ago. It might be confusing to some about how Google indexes its search results. From the laymen point of view, Google Social Search pulls out relevant content created by the people in your online social circle and includes them into your search result.
Willis Wee

Gorgeous Video: The Google Story In 2 Minutes - 3 views

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    Google has came a long way to reach today's success. Many of us probably know fragments of Google's history but not the entire story. Perhaps the video (below) that explains Google's milestone in just 2 minutes will help fill up the gaps in you mind.
Matteo Spreafico

2 reasons most social networks aren't successful and 3 things you can do about it - 3 views

  • – Cluster Coefficient: This will give you an idea of how cohesive your network is. It’s pretty simple, just how many links you have in your network as a percentage of total potential links (which you can calculate by n(n-1)/2)
  • Finally, I would encourage you to read “6 Degrees” by Watts and “Linked” by Barabasi. Both are primary network theory pioneers and give accounts that are much more readable and informative than journalists write.
  • A tribe would eventually choose a host based on convenience (members are already using it, easy navigation, rapid sharing of communication, etc.), integration (Facebook Connect, Google Connect), and to some extent, available applications for members to use while being logged on to the network. Facebook excels in all three
Matteo Spreafico

About Loopt | Loopt - 1 views

  • Loopt shows users where friends are located and what they are doing via detailed, interactive maps on their mobile phones. Loopt helps friends connect on the fly and navigate their social lives by orienting them to people, places and events.
jeezTech

Creating A Google Wave Extension In 5 Steps - 1 views

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    This is a simple to follow tutorial on how to create an extension that other Google Wave users can install and use in their waves. We will create a simple
Matteo Spreafico

Knowledge Genes® - Welcome Page - 4 views

  • Better knowledge, process and control coded WHAT, HOW and WHY
  • Better information in terms of WHAT you need to achieve, HOW and WHY
Paul Merrell

FCC Chairman: Spectrum deficit could set wireless data back 50 years | Wireless News - ... - 0 views

  • "We are fast entering a world where mass-market mobile devices consume thousands of megabytes each month," FCC Chairman Julius Genachowski warned at CTIA Wireless yesterday. "So we must ask: what happens when every mobile user has an iPhone, a Palm Pre, a BlackBerry Tour, or whatever the next device is? What happens when we quadruple the number of subscribers with mobile broadband on their laptops or netbooks?"The short answer: We will need a lot more spectrum."
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