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Gonzalo San Gil, PhD.

Social Media Engagement Is Dead - 2015 Is About Measurable Goals | CIO [# ! Read the Pr... - 0 views

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    "A focus on social media engagement metrics - the likes, re-tweets, favorites, re-blogs, pins, comments, shares, followers, fans and friends - could be holding companies back from realizing social's full potential. In fact, Forrester Vice President and Principal Analyst Nate Elliott warns clients against measuring social engagement."
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    "A focus on social media engagement metrics - the likes, re-tweets, favorites, re-blogs, pins, comments, shares, followers, fans and friends - could be holding companies back from realizing social's full potential. In fact, Forrester Vice President and Principal Analyst Nate Elliott warns clients against measuring social engagement."
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