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Gonzalo San Gil, PhD.

Why is Payola Illegal? - 1 views

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    "by Alex Tabarrok on June 16, 2004 at 7:45 am in Economics, Music | Permalink Payola, making undisclosed payments to radio or tv personnel in return for the inclusion of material in programming created a big fuss in the late 1950s (it was made illegal in 1960) and again in 1986 when Al Gore investigated the "new payola." But why should payola be illegal? A song played on the radio is really an advertisement for the CD. Firms pay to advertise music on billboards and on television, why is this ok but paying to advertise on the radio not ok? Similarly, grocery stores price shelf spacing - some people object to this but it isn't illegal."
Gonzalo San Gil, PhD.

Social Media Engagement Is Dead - 2015 Is About Measurable Goals | CIO [# ! Read the Pr... - 0 views

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    "A focus on social media engagement metrics - the likes, re-tweets, favorites, re-blogs, pins, comments, shares, followers, fans and friends - could be holding companies back from realizing social's full potential. In fact, Forrester Vice President and Principal Analyst Nate Elliott warns clients against measuring social engagement."
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    "A focus on social media engagement metrics - the likes, re-tweets, favorites, re-blogs, pins, comments, shares, followers, fans and friends - could be holding companies back from realizing social's full potential. In fact, Forrester Vice President and Principal Analyst Nate Elliott warns clients against measuring social engagement."
Gonzalo San Gil, PhD.

Online Ad Spend Surpasses Newspapers - eMarketer - 0 views

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    *This is The Modern Change of Media and Marketing Paradigms, something that other Businesses (The Audiovisual and The Music Ones, for example) refuse to understand... [ 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates. Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year's end. ... ]
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