Purpose Emerging as Important Driver of Engagement. - Thursday, 24th May 2012 at 4Hotel... - 2 views
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Ruth Cuadra on 24 May 12"Purpose" is emerging as a powerful new driver of attraction, retention, and productivity. on average, 57 percent of respondents (64 percent Germany, 58 percent US, 48 percent UK) said they would favor joining an organization that has a clearly defined Purpose. Moreover, an average of 65 percent of respondents claimed that Purpose would motivate them to go the 'extra mile' in their jobs and 64 percent claimed it would engender a greater sense of loyalty towards the organization they work for.