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Ruth Cuadra

People prefer electric shocks to time alone with their thoughts - 1 views

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    There ought to be a way that this result could be used in museum marketing: come visit us...you won't have to be alone with yourself and we're way better than self-administered electric shocks!
Ruth Cuadra

'Heavy with guilt' may be more than a metaphor - 0 views

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    The increased sense of weight was found to be related to participants' heightened feelings of guilt, and not other negative emotions, such as sadness or disgust.
Ruth Cuadra

Why blunting emotion can save you money - 0 views

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    Scientists have discovered that your feelings about something and the value you put on it are calculated similarly in a specific brain region. If this is true for individuals, could also be true for organizations (i.e., collections of individuals)?
Ruth Cuadra

Art appreciation is measureable - 1 views

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    "By measuring brain activity, interviewing test persons about thoughts and reactions, and charting their artistic knowledge, it's possible to gain new and exciting insight into what makes people appreciate good works of art. The model can be used for visual art, music, theatre and literature"
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    this is one of those interesting angle on trends in neuroscience / quantification; push back will be on 'why do we need to measure everything' ; push towards this world will say - but if we know how people process arts experience we can improve the level of engagement.. Great scan hit!
Ruth Cuadra

Whole Earth Psychology - Blog of the Long Now - 0 views

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    Cognitive skills...are not hardwired into our brains at all: there is considerable cross-cultural variation in the way we respond to and make sense of environmental stimuli.
Ruth Cuadra

No regrets: Close that menu and enjoy your meal more - 0 views

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    Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases. How can we apply this knowledge to museums...to exhibitions...to stores/cafes?
Ruth Cuadra

Why we buy music - 0 views

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    pinpoints the specific brain activity that makes new music rewarding and predicts the decision to purchase music.
Ruth Cuadra

Scary stuff seems bigger when self-esteem is low - 0 views

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    "It's not about seeing the world through rose-colored glasses," Harber says. "It's about having the resources to see things clearly, as they are."
Ruth Cuadra

One act of remembering can influence future acts - 0 views

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    remembering something old or noticing something new can bias how you process subsequent information.
Ruth Cuadra

Strangers on a bus: Study reveals lengths commuters go to avoid each other - 1 views

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    nonsocial transient behavior
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