A growing number of institutions are launching a single contact point for student services, whether involving registration, billing, and financial aid, academic support, or career advising. The most innovative, inspired by the example of the for-profits, make services available anytime. When it opens in Fall 2015, the new University of Texas Rio Grande Valley, which will serve an expansive 60-mile-wide region, will offer students a holistic student lifecycle management and CRM and support system accessible across the region.