Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular:
• Expanding admissions inquiry pools
• Tracking prospective students as they move through the recruiting funnel
• Improving yield and conversion rates
• Bringing alumni back home and integrating them into recruiting and fundraising
document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds
• Broadcasting your brand through “viral word of mouse”
• Expanding the reach and constancy of institutional identity