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Students like social networks because they can express their opinions, but [the universities] didn’t think they would appreciate them as an institution engaging and responding back to them on channel,

Sales and marketing technology group, RightNow, has published a report on ‘rules of engagement’ for enterprises looking to integrate social media utilities such as Facebook and Twitter into their operations.

“The overriding message I took away from it was: we can’t ignore it. We’re still not quite sure what to do with it, but the ability to understand what’s going on and put it in an actual format was seen as positive.”

5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.

The Los Angeles Times reported today that the scheduled speaker at the University of California at Los Angeles’s commencement next Friday — the actor James Franco — had backed out apparently because of a months-long campaign by hundreds of students against his selection that was carried out via the Facebook social-networking site.

some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link

To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it?

Research of 1,387 four year schools has been conducted to determine the usage of direct Social Media Callouts (SMC’s) to external social networking sites.