Group items tagged engagement - Facebook in Education

shared by Kate Klingensmith on 18 Aug 09 - Cached

they have a lot of content, but not a lot of engagement.A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
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They decided to find a way to make these students feel more connected to SUNY.
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Students were invited to join through a tiered invitation system: First build relationships with the students we want most; then open it up to the entire class. Two people were dedicated to act as hosts and update content. That was essential to the strategy: consistently delivering valuable content.
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Mayo Medical School
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ound that Facebook groups were more effective than their traditional orientation efforts. So, they tried refocusing all of their orientation efforts there. They earned 100% participation by pairing the with right (exclusive) content with the right experience. And, it worked. Not only did they notice better teamwork and integration in incoming classes, they were also able to refocus staff time and cost savings on curriculum.
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shared by Kate Klingensmith on 22 May 09 - Cached

shared by Kate Klingensmith on 14 Aug 09 - Cached

Students like social networks because they can express their opinions, but [the universities] didn’t think they would appreciate them as an institution engaging and responding back to them on channel,
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Sales and marketing technology group, RightNow, has published a report on ‘rules of engagement’ for enterprises looking to integrate social media utilities such as Facebook and Twitter into their operations.
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“The overriding message I took away from it was: we can’t ignore it. We’re still not quite sure what to do with it, but the ability to understand what’s going on and put it in an actual format was seen as positive.”
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shared by Kate Klingensmith on 19 May 09 - Cached

Rueben, at SUNY New Paltz, has a team of six devoted to keeping content current and responding to posts. "It's not a traditional work day medium (M-F/9-5). If you're going to invest in social media, part of the investment must include an ‘after hours’ commitment."
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In our e-newsletter, the most clicked link is the link to Facebook, which indicates to me moving towards engagement through social media is what our constituents are interested in
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shared by Kate Klingensmith on 07 Aug 09 - Cached

Users don’t need an account to access fan page information for events, photos, etc.
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Visitor Statistics: any analytics are useful.
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I believe we should be focusing 65% on the fan page, 25% on the group, and 5% on the profile page
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I won’t have to manually post the items in the Links section, but I can use RSS-Connect to take care of it for me. You can also create custom boxes with FBML and integrate applications or causes related to your office/organization. Facebook pages are a one-stop-shop for viewers;
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I believe Pages are a great hub for recruitment and awareness, but not an end all (groups are 25% focus for our office). Groups are necessary in the sense that they give ground to form community for students on a smaller scale.
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shared by Kate Klingensmith on 07 Aug 09 - Cached

5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
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