Group items tagged admissions - Facebook in Education

SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views

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highered facebook social media recruiting

shared by Kate Klingensmith on 13 Aug 09 - Cached

Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
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our bloggers and forums on the site
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and try to have the conversation start on our turf, with the Bloggers answering questions
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To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
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I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there
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Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
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Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached

A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
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the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
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To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
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Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
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A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
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