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Kate Klingensmith

Who's Linking? Research on Social Media Callouts. | SquaredPeg - 0 views

squaredpeg.com/...research-social-media-callouts

highered facebook report social media strategy

shared by Kate Klingensmith on 10 May 09 - Cached
  • some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link
  • To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it?
  • Research of 1,387 four year schools has been conducted to determine the usage of direct Social Media Callouts (SMC’s) to external social networking sites.
  • ...1 more annotation...
  • Facebook is the clear winner.
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • ...2 more annotations...
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

Engaging in the Social Web, Social Media, and the Facebook Phenomenon - 0 views

www.universitybusiness.com/viewarticle.aspx

highered social media facebook

shared by Kate Klingensmith on 19 May 09 - Cached
  • Rueben, at SUNY New Paltz, has a team of six devoted to keeping content current and responding to posts. "It's not a traditional work day medium (M-F/9-5). If you're going to invest in social media, part of the investment must include an ‘after hours’ commitment."
  • In our e-newsletter, the most clicked link is the link to Facebook, which indicates to me moving towards engagement through social media is what our constituents are interested in
Kate Klingensmith

Social media for colleges and universities - Technimentis - 0 views

technimentis.com/...-for-colleges-and-universities

highered social media facebook

shared by Kate Klingensmith on 21 May 09 - Cached
  • the College of William & Mary, created a Facebook Page for his alma mater.  In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. 
  • I am dismayed that this is the effort of a former student rather than the actual administration of the university.
  • Once members are established, keeping them informed of changes, updates, and other messages is extremely simple.
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  • If you were to take a seat in any crowded lecture hall on campus, you’d spot at least five to ten students browsing Facebook on their notebook computers; being integrated on Facebook increases the chances that students will be browsing information you’d like them to see when they aren’t focusing on the topic at hand (certainly the lesser of two evils).
  • If data on an unofficial Facebook Page contradicted information on the official homepage of the university, confused students wouldn’t know what to believe.  Even scarier, prospective students, parents, and other groups who don’t know better could easily find themselves at the mercy of the third-party outpost.  What’s to keep a rival school or organization from creating a defamatory page, aimed to cause harm?
    • Kate Klingensmith
      Kate Klingensmith on 21 May 09
       
      VERY good argument for Schools app
Kate Klingensmith

Enterprise stuggles to harness Facebook, Twitter feedback - Facebook, marketing, social... - 0 views

www.computerworld.com.au/...ness_facebook_twitter_feedback

highered facebook social media

shared by Kate Klingensmith on 14 Aug 09 - Cached
  • Students like social networks because they can express their opinions, but [the universities] didn’t think they would appreciate them as an institution engaging and responding back to them on channel,
  • Sales and marketing technology group, RightNow, has published a report on ‘rules of engagement’ for enterprises looking to integrate social media utilities such as Facebook and Twitter into their operations.
  • “The overriding message I took away from it was: we can’t ignore it. We’re still not quite sure what to do with it, but the ability to understand what’s going on and put it in an actual format was seen as positive.”
Kate Klingensmith

Top Four Colleges in Social Media - 0 views

leighhouse.typepad.com/...-colleges-in-social-media.html

facebook highered

shared by Kate Klingensmith on 18 Aug 09 - Cached
  • they have a lot of content, but not a lot of engagement.A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
  • They decided to find a way to make these students feel more connected to SUNY.
  • Students were invited to join through a tiered invitation system: First build relationships with the students we want most; then open it up to the entire class. Two people were dedicated to act as hosts and update content. That was essential to the strategy: consistently delivering valuable content.
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  • Mayo Medical School
  • ound that Facebook groups were more effective than their traditional orientation efforts. So, they tried refocusing all of their orientation efforts there. They earned 100% participation by pairing the with right (exclusive) content with the right experience. And, it worked. Not only did they notice better teamwork and integration in incoming classes, they were also able to refocus staff time and cost savings on curriculum.
  • Kate Klingensmith on 18 Aug 09
     
    they have a lot of content, but not a lot of engagement. A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
Kate Klingensmith

Ohio State University - Facebook Faux Pas | InnoGage - 0 views

blog.innogage.com/e-university-facebook-faux-pas

highered facebook social media

shared by Kate Klingensmith on 15 May 09 - Cached
  • Ohio State deleted the negative wall postings from their Facebook page and then temporarily blocked all postings.  This decision came under fire quickly and received a lot of press
  • Do not block the ability for your fans to comment on your page.  This is the very essesnce of Social Media
Michael Staton

Facebook At The Center Of The New Economy - 0 views

www.webguild.org/...-center-of-the-new-economy.php

facebook social media marketing

shared by Michael Staton on 01 Mar 09 - Cached
  • Michael Staton on 01 Mar 09
     
    upstarts using Facebook
Kate Klingensmith

SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views

squaredpeg.com/...here-comes-the-fall-08-kids

highered facebook social media recruiting

shared by Kate Klingensmith on 13 Aug 09 - Cached
  • Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
  • our bloggers and forums on the site
  • and try to have the conversation start on our turf, with the Bloggers answering questions
  • ...3 more annotations...
  • To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
  • I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there
  • Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
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