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Kate Klingensmith

Top Four Colleges in Social Media - 0 views

leighhouse.typepad.com/...-colleges-in-social-media.html

facebook highered

shared by Kate Klingensmith on 18 Aug 09 - Cached
  • they have a lot of content, but not a lot of engagement.A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
  • They decided to find a way to make these students feel more connected to SUNY.
  • Students were invited to join through a tiered invitation system: First build relationships with the students we want most; then open it up to the entire class. Two people were dedicated to act as hosts and update content. That was essential to the strategy: consistently delivering valuable content.
  • ...2 more annotations...
  • Mayo Medical School
  • ound that Facebook groups were more effective than their traditional orientation efforts. So, they tried refocusing all of their orientation efforts there. They earned 100% participation by pairing the with right (exclusive) content with the right experience. And, it worked. Not only did they notice better teamwork and integration in incoming classes, they were also able to refocus staff time and cost savings on curriculum.
  • Kate Klingensmith on 18 Aug 09
     
    they have a lot of content, but not a lot of engagement. A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
Kate Klingensmith

Enterprise stuggles to harness Facebook, Twitter feedback - Facebook, marketing, social... - 0 views

www.computerworld.com.au/...ness_facebook_twitter_feedback

highered facebook social media

shared by Kate Klingensmith on 14 Aug 09 - Cached
  • Students like social networks because they can express their opinions, but [the universities] didn’t think they would appreciate them as an institution engaging and responding back to them on channel,
  • Sales and marketing technology group, RightNow, has published a report on ‘rules of engagement’ for enterprises looking to integrate social media utilities such as Facebook and Twitter into their operations.
  • “The overriding message I took away from it was: we can’t ignore it. We’re still not quite sure what to do with it, but the ability to understand what’s going on and put it in an actual format was seen as positive.”
Kate Klingensmith

SquaredPeg » Blog Archive » Here come the Fall 08 kids… - 0 views

squaredpeg.com/...here-comes-the-fall-08-kids

highered facebook social media recruiting

shared by Kate Klingensmith on 13 Aug 09 - Cached
  • Hop on Facebook and search ‘[your school] Class of 2012′ and see what comes up. If nothing comes up, you still have some time
  • our bloggers and forums on the site
  • and try to have the conversation start on our turf, with the Bloggers answering questions
  • ...3 more annotations...
  • To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)
  • I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there
  • Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.
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