Top Four Colleges in Social Media - 0 views
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they have a lot of content, but not a lot of engagement.A number of colleges can count their Facebook fans in the tens of thousands. But the one with The Single Highest level of engagement only has about 300 fan posts. How do colleges translate this interest and affiliation to action?
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Students were invited to join through a tiered invitation system: First build relationships with the students we want most; then open it up to the entire class. Two people were dedicated to act as hosts and update content. That was essential to the strategy: consistently delivering valuable content.
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ound that Facebook groups were more effective than their traditional orientation efforts. So, they tried refocusing all of their orientation efforts there. They earned 100% participation by pairing the with right (exclusive) content with the right experience. And, it worked. Not only did they notice better teamwork and integration in incoming classes, they were also able to refocus staff time and cost savings on curriculum.