Facebook Timeline Provides 46% Lift in Brand Page Engagement [STUDY] - 0 views
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Jihae Jeon on 27 Mar 12This article talks about new program in Facebook called time line. Timeline is becoming famous among many people. However, some people are against this changes. this caused some marketers to wonder if migrating their brand to Facebook Timeline was worth the effort. there is a report that brands are getting an average of 46% more engagement with Timeline. Average Engagement per post and Fan Engagement Rate increased about 60% in total. Most of the brands and their engagement post changed a lot after the timeline therefore it was worth for them to market their brands. This relates to our course because it talks about how our culture, store and even their marketing strategies are affected by the internet.