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ar visualisation of the way in which the world adopts social technologies differently. The map visualises the number of active bloggers, social networkers, video sharers, photo uploaders and microbloggers. The length of the curve represents the penetration and the size represents the universe size. We have also included the actual numbers so you can use and apply the universe estimates. To download the full size version fit for print, click here An interactive version is coming soon that will allow you to create an audience segment and understand their web involvement by country. Just a few of the big trends that are evident:

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.S. last year met via social media Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)

The scope of this literature review is to map out what is currently understood about the intersections of youth, reputation, and privacy online, focusing on youth attitudes and practices. We summarize both key empirical studies from quantitative and qualitative perspectives and the legal issues involved in regulating privacy and reputation. This project includes studies of children, teenagers, and younger college students. For the purposes of this document, we use “teenagers” or “adolescents” to refer to young people ages 13-19; children are considered to be 0-12 years old. However, due to a lack of large-scale empirical research on this topic, and the prevalence of empirical studies on college students, we selectively included studies that discussed age or included age as a variable. Due to language issues, the majority of this literature covers the United States, the United Kingdom, the European Union, and Canada.