Group items tagged identity - Enterprise 2.0 & Social Media Strategies

shared by Milos Vujnovic on 28 Aug 10 - Cached

shared by Milos Vujnovic on 09 Sep 10 - No Cached

Social Software - An Enterprise Perspective - Part 2: SWOT Analysis of Blogs
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Today many companies use blogs within their marketing strategy to communicate directly with their customers leaving out the typical marketing speech. This way blogs can be used as a base for a company’s social media strategy.  As weblogs are dialog- and community oriented personal publication instruments, they can be seen as a tool for identity, relation and information management. Parts of the identity are details of the author, the bloggers topic, and personal spelling style and publication rhythm. Relations are provided through the possibility of networking tools like comment functions, blogrolls and trackbacks. Information is generated by the content, links, documents, storage and classification. All together, these are components for an active and efficient information management.
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shared by Milos Vujnovic on 30 Aug 10 - Cached

shared by Milos Vujnovic on 17 Aug 10 - Cached

hese up-and-coming companies provide so-called “white label” social networking platforms that enable their customers to build their own social networks (often from scratch) and to tailor those networks to a range of purposes.
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The idea of white labeling a network is to make the platform provider as invisible as possible to the social network’s users and to brand the network with the builder’s identity or intent.
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The first provides hosted, do-it-yourself solutions with which customers can largely point and click their way to a brand new social network.
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...4 more annotations...
There are roughly three types of companies that have emerged in the space of white label social networking.
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We have taken a sample of nine of these companies – Ning, KickApps, CrowdVine, GoingOn, CollectiveX, Me.com, PeopleAggregator, Haystack, and ONEsite – all of which provide free baseline services, and reviewed them individually below.
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The second type of company provides social networking software for download and installation onto one’s server.
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The third type works very closely with clients to build a social network based on their needs.
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shared by Milos Vujnovic on 28 Aug 10 - Cached

m Internet hat jeder Mensch, jede Firma und auch jedes Produkt einen Ruf - dieser kann positiv aber auch negativ sein. Beim Online Reputation Management (kurz: ORM) werden verschiedene Techniken verwendet, die dazu dienen diesen Ruf zu überprüfen und gegebenenfalls zu verwalten / beeinflussen.
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Aber auch wer sich in einer festen und scheinbar gesicherten Anstellung befindet, der sollte sich sorgen um seinen Ruf im Internet machen. Denn mittlerweile wird in US-Großunternehmen (hier Studie kostenlos anfordern) jeder zehnte Mitarbeiter aufgrund von Äußerungen im Internet entlassen.
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Wie können Sie Ihre Online Reputation überwachen?
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...1 more annotation...
Was kann bei einem negativen Ergebnis unternommen werden?
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shared by Milos Vujnovic on 28 Aug 10 - Cached

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