In the last several years, the display known for excellent picture quality
has given ground to the exploding popularity of LCD (liquid crystal display) in
the high-definition TV market. Though plasma TVs were first to reach consumers a
decade ago, LCD TV manufacturers were able to bring the costs below their plasma
counterparts with an efficient panel manufacturing process.
Now researchers are looking at ways to improve plasma's brightness levels,
power consumption and cost, and developers hope that will help plasma regain
some of the