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The term Product Life Cycle (PLC) refers to the time period of a product being introduced to consumers into the market until it's removed from the scene. Five stages in PLC: Development- At this stage, costs are assembled with no parallel revenue. Some products require years and large capital investment to develop and then test their value. Since risk is high, outside funding sources are limited. Introduction- This stage is about growing a market for the product and building product awareness. At this stage marketing costs are high, as it's necessary to reach out to the target audience, also intellectual property rights protection is obtained. Product pricing may be high to recover costs linked to the development stage and funding for this stage is typically through investors. Growth- The product has been accepted by customers, and companies are seeking to increase market share. For innovative products, there is little competition at this stage, so pricing can remain at a higher level, both product demand and profits increase, and marketing is aimed at a wide audience. Funding for this stage is generally still through lenders or through increasing sales revenue. Maturity- Sales will stabilize, competition increases, so product features may need to improve to maintain market share while unit sales are at their highest at this stage, prices tend to reduce to be competitive. Production costs also tend to reduce because of more efficiency in the manufacturing procedure. Companies usually do not need additional funding at this stage. Decline- This is associated with decreasing revenue due to market saturation, high competition, and changing customer needs. Companies may choose to discontinue the product, sell the manufacturing rights to another business. This is the stage where the packaging will often announce "new and improved." PLC (Product Life Cycle) Watch AntWak's Ultimate PLC Management Guide videos by Real Life Professionals for better unders

Product Management could be your key to move out of a stagnating career. At times many of us may feel that we are stuck in a profession, in a job role, or in an organization that is not for us. It may feel like it is not our true calling. Well, then why waste time? Make a career switch into a career of your choice. Muster the courage and make the move. If Product Management is your likely choice, then this is the right blog for you. If not, then why not explore what is it like to be a PM! (Product Manager not Prime Minister) So, what would you be doing as a PM? Wearing multiple hats. As a Product Manager, you have to wear different hats at different times. Be a Psychologist - Embark upon a journey to empathize and understand consumer needs and challenges Be a Consumer Behaviour expert - Leave no stone unturned to mine latent consumer insights Be a Marketeer - Use frameworks to gauge the perfect product-market fit Be a Diplomat - Negotiate with and influence relevant stakeholders to obtain desired results Be an Architect and an Interior Designer - Build and design products that address consumer pain-points effectively and transpires into a practical and scalable solution Be a co-ordinator - Guide and Direct cross-functional teams to deliver timely results in sync with the overarching objective Be a crisis manager - Diagnose the situation, identify hurdles and be agile in resolving them while the product is being tested in the market Be a Relationship Manager - The duty of a PM does not end as soon as the product is launched. It extends further to keep creating and nurturing a delightful experience for the customer. Now, you're aware of the roles you are likely to perform. What about the skills required to fulfil them efficiently? Well, most experienced PMs emphasize on soft skills being the differentiator between a good and a great PM. Let's have a look at the most essential hard and soft skills required to be a product manager: Com

Recently, LinkedIn made huge changes to company page design, which completely changes how we view the platform as a marketing tool.

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It's not just about web traffic, as Google Analytics offers an intelligence overview that can be leveraged to arrive at a resounding success in your internet marketing campaigns.

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Cloud Computing is gaining great traction lately and so too, the novel idea of application development in the cloud.

I think we will see more and more companies embrace cloud computing to control costs, especially once there is more trust in the cloud. Companies need to pay more money and attention to their employees. Once they see how the cloud can help them manage other resources, they will be able to free up more of their resources to help grow and maintain their business.

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Analysts have termed it "the most daring move by Microsoft so far", with an unusual tile-based start screen optimized for touchscreen devices and the popular Microsoft desktop gone for good, definitely, on first look, you must be wondering did Microsoft omit the start menu in error?

Check this out.

Forbes calls Pinterest the third most popular social networking site (after Facebook and Twitter).

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A truly stunning 3D reconstruction and tour of the Giza pyramids, the Sphinx and other structures. Watch a guided tour around and inside the structures at various points in history. You can even view the site in full 3D. The site may take a little time to load. http://ictmagic.wikispaces.com/History

It's packed with fresh strategy inspiration from 15 different global brands and media properties, including current themes like pay to play, digital integrations, social TV, and more.

Mobile is perhaps the most personal channel that exists - as it's always available and right in someone's pocket, or next to their bed, and gets checked consistently throughout the day.

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The comprehensive virtual tour allows the visitor to take a virtual, self-guided, room-by-room walking tour of the whole museum. The visitor can navigate from room to room either by using a floor map or by following blue arrow links connecting the rooms. Camera icons indicate hotspots where the visitor can get a close-up on a particular object or exhibit panel.

The comprehensive virtual tour allows the visitor to take a virtual, self-guided, room-by-room walking tour of the whole museum. The visitor can navigate from room to room either by using a floor map or by following blue arrow links connecting the rooms. Camera icons indicate hotspots where the visitor can get a close-up on a particular object or exhibit panel.

A Guide to Digital Storytelling

Google Sketch up lesson and teacher's guide

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This is extremely useful to me. Thank you for sharing

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