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One such effort to address the continuous learning needs of professionals is AntWak AntWak is a "Social Learning Platform" which believes that the knowledge professionals painstakingly accumulate by years of industry experience is invaluable. Early professionals can benefit immensely from this "Experiential Knowledge" to become better professionals and chart more rewarding careers for themselves AntWak has recently been recognized by multiple EdTech platforms as one of the most promising platforms for professionals

At Antwak, we interview Product Managers (PM) across the globe about their experiences and professional journey as Product Manager. How do they handle multiple tasks and responsibilities? What is a day in the life of a Product Manager like? Have you ever wondered what do Product Managers care about? And what Product managers need to know? Let's check out what these successful professionals say about their life as a Product Manager: Gretchen (Gretchen Rodriguez) - Sr Product Manager eBay: She shared the challenges she faced in this role while doing product management before moving to the US. During that period the job title Product Manager was not that popular and was wondering how to proceed and that's when she decided to wait for the opportunity to apply for this role to get this job title and role specifically to start officially. It was a challenge to wait to get this role after a long wait. But again it was worth waiting. Sr. Product Manager Abhishek (Abhishek Shukla) -Adobe, Ex- Flipkart shared the challenges he faced in setting up a new product in his first 30 days. He focused on learning about the product and market in the first 30 days to achieve success. Learning about the product is not simply knowing product details but the challenges and uncertainties attached to it. Knowing about your customers, vendors, marketers, competitors, stakeholders in the ecosystem as a whole. Strive to determine your place in the ecosystem and your competitor's strategies. Apart from these takeaways, one should also focus on the company's core competencies and product strategies. Product Manager-Preeti Sekar also speaks about the challenges an early professional might face in this role as a PM in the first 30 days. A person might be from a different domain, profile, and experience and new to this role facing all sorts of criticism and feedback from customers, stakeholders, etc, and eventually one can settle themselves with the roles and responsibilities of a Pr

Home > Data Science > How to learn Data Science in 2021? Data Science (DS) is a great, promising, and most demanding career. But are you confused about being a beginner and wanna know the Right Way to Learn DS? Technology is more into digitisation and due to this extensive transformation, huge data is expected to be produced in the coming future. To make use of such big data we need data scientists who can layout, design and filter the data in an organized way. All things considered, with a huge number of options available choosing the correct curriculum program and admission to the right institute is important. Besides all this, the course and institute to be suitable for your requirement are extremely difficult. While online courses are an incredible path for some to upskill, good opportunities from top colleges and universities are the platform for data scientists to test their knowledge in their field. Here are the five essential guidelines to turn into an expert in Data Science: Get a Data Science certificate or similar degree To get an opportunity as an entry-level data researcher, one would require a four-year certification in DS, math, insights and software engineering. Degrees can likewise give temporary job openings. All things considered if you have just secured a 4 yr certification in a different background through online e-courses or basic boot camps and workshops. The focus should be given to mastering the skills required for DS. Take a look at this course from AntWak on Data Engineering delivered by top global experts. Take comprehensive courses and devote time to learning You can become a top-class data researcher by taking a full course at a time. It will be the skill and instruments needed to turn into a data researcher, many critical projects and coaching help. A variety of such courses are available online that offer top to bottom analysis of subjects, for example, data scratching, AI, big data analysis and many more. To begin your learning

Why is prioritizing mental health so important for professionals, now more than ever? Professionals have been investing more 'work hours' than ever. This may be due to the changing essence of market goals and priorities, along with how integrated we are nowadays. The 'always-on' working community, which is particularly widespread in diverse industries, relies on inadequate sleep, high-pressure conditions, running around time zones, high burden associated with turnover, and more. It is not unusual for employees to worry about burnout, anxiety associated with employment, and depression. There is a strong connection between pressure and productivity in the workplace. To feel safe, content, and efficient, we all need to have a certain level of involvement and pressure in our working lives. But if there isn't enough strain or too much, there could be a risk. The accompanying diagram illustrates the distinct areas associated with job strain. Mental health at workplace The relation between pressure, performance, and mental health: Rust Out Zone: It doesn't necessarily mean that you don't have enough to do or anything at all but that you find yourself often wondering if your work is intriguing or challenging enough. This leaves you feeling extremely disassociated and disengaged. Emotional Wellbeing Zone: You will be motivated, concentrated and invested in what you're doing when you face a fair level of challenge and responsibility in your career. You are likely to feel more secure, satisfied and therefore more confident over time producing successful results. Burn Out Zone: When conditions are extreme and last for prolonged periods of time, you may be at risk of burn-out and, inevitably, anxiety. Your commitment, enthusiasm and efficiency decline dramatically as this happens. People often claim that "when they're stressed/ under pressure, they work well", but this is clearly not the case. When you are challenged, oriented and committed, you can

Search Engine Optimization (SEO), simply means to increase your website visibility on to the Search Engine Result Page (SERP) organically, which means without any paid method. Search Engines like Google and Bing uses bots to go through the pages on the web and collect information about those pages and arrange them in an index. Next, some technical Algorithms analyze the contents or information in the index which finalizes the ranking of the pages in SERP. Google says search algorithms go through many factors "including the words of your query, relevance and usability of pages, the expertise of sources and your location and settings". Google is mostly used because of its most reliable algorithms. How SEO works: Search Engine Optimization simply shows the search engines that your content is the best relevant content for the users because the search engines have the same goals to show the most compatible result to the users. SEO also depends on the type of search engine you are optimizing for. To gain more organic traffic to your webpages you need to understand the search engines' algorithms and to gain more views on videos, you need to practice YouTube SEO. Optimizations For Google: Google uses nearly 200 ranking factors, still, nobody knows the exact ways of Google ranking algorithms. Now, we need to always remember about Google is that it always ranks web pages, not websites. Your page ranks for different keywords. Hence you need to optimize different pages on different keywords. All your pages should not be optimized using one keyword. AntWak videos provide a complete guideline on Search Engine Optimization. Here you can watch videos of working professionals and learn in detail about SEO.

Cyber threats aimed at business are identified by Threat Intelligence. IT specialists and complex tools can read and analyze the threats. This information is utilized to plan, forestall, and recognize cyber threats hoping to exploit important organization's assets. Threat Intelligence collects and compiles the raw data about the threats emerging from different sources. Cyber threats can be truly terrifying. Cyber threat knowledge can help associations obtain important information about these threats, build successful defense equipment and relieve the threats that could harm their reputation. People often get confused with Cyber Security terms such as Threat Intelligence and Threat Data. Threat data is a list of likely threats. For instance, Facebook feeds are like a running list of possible issues. It is Threat Intelligence when IT specialists and exclusive complex tools can read and analyze the threats/attacks. Why is threat intelligence important for businesses? Threat Intelligence is a vital part of any cybersecurity. A cyber threat intelligence program sometimes called CTI, can: Prevent data loss With a very much organized CTI program set up, your organization can spot cyber threats and keep data breaches from leaking critical information. Give guidance on security measures By distinguishing and dissecting threats, CTI spots designs utilized by hackers. CTI assists organizations with setting up security standards to protect against future cyber assaults and threats. Educate others Hackers are smarter than before. To keep up, cybersecurity specialists share the strategies they've seen with the IT people group to make a communal database to battle cybercrimes and cybersecurity threats. Kinds of Threat Intelligence The four kinds of threat intelligence are strategic, tactical, technical, and operational Strategic cyber threat intelligence is generally dedicated to a non-technical audience. It utilizes nitty-gritty analyses of patterns and arising t

What is a Chatbot? Chatbots are computer programs or software through which a human can communicate with digital devices just like a real human. It helps in conversation as if a real human is doing, it's mainly through texts. It doesn't communicate like robots, the texting system works like a real person typing. This gives the end-user a feeling of talking to a real person and not computerized texting. It's also known as digital assistants. Why are Chatbots used? Quicker replies. Problems solving or solving complaints. To get descriptive explanations and answers. To connect to a human customer service agent. Book a reservation. Payments of bill. Buy things online. To get suggestions for buying. Over the last few years, chat systems have become more popular. Millennials prefer chatting over emails. Many people are not comfortable talking on phone calls with customer service care and prefer to chat in the chatbot of the applications or website. Chat applications like Whatsapp have become more popular nowadays. In business, chatbots make it easier for the user to communicate. Chatbots must be a part of your marketing strategy To keep up with the competitive era, automated digital systems are preferred more. The easier, the friendlier. In the digital era, Chatbots are the virtual agents who help the users using Natural Language Process (NLP) and always reply in a logical manner rather than the robotic types. Here are the few important points which state why you should include Chatbot in your marketing strategy: Saves Time & Money: Chatbots replace the labor work, which used a lot of money and time. When people reply it takes time because humans take much more time than an AI system to do the same work assigned. Helps understanding customers better: Every time a new customer enters the site or application, chatbots ask the customer a few questions which help in serving the customer better next time. In the case of old customers, the chatbots collect past

To rank your site on Google and to increase the brand's visibility through organic search traffic, you need to be looking beyond your own site. Off-page SEO covers all SEO techniques that take place outside of your own website. This includes techniques like Link building, Brand building, Citation building, Content marketing, Social media, etc. But also keeping in mind, this covers any technique that doesn't involve making changes to your own website or publishing content on your own site. A good off-page SEO helps to maintain the website's relevance factors and authentication for search engines. Link building is often considered to be the main off-page practice, but this also includes practices like content marketing, appearing on podcasts, social media, building local extracts, landing reviews, etc. Without off-page SEO, one will face difficulty ranking for competitive search terms. Watch the AntWak videos by professionals to understand more about Off-page SEO.

Affiliate Marketing is a rational and flexible sales strategy that creates numerous income streams. However, it is not an easy, get-rich-quick form of income. Earning through Affiliate Marketing requires: Research into products, web traffic patterns, and follower interests. Regular engagement with the products and brand networks that you choose to endorse. Hours of maintaining a relationship with the followers who show interest in the service/product or purchase them through your affiliate links. Using Search Engine Optimization (SEO) and social media marketing to consistently attract new followers. Successful Affiliate Marketing strategies: Knowing your partners- Research each affiliate scheme you think about joining so that you will understand how and when you'll be paid. Build trust- Buy the products and personally witness the quality. You'll be judged by the product or service you promote, you need to focus on the quality of your recommendations, not just the earning potential. This gains your followers' trust and would purchase through you in the future. Relevance- Choose wisely that matches your niche and the contents of your blog. SEO or social media alone cannot drive people to your website and affiliate referrals, understand your target audience. Know the legal requirements- You should write a review or use an in-text link as a recommendation. You can mention each purchase using that link can make a revenue for you, not disclosing affiliate or revenue-generating links, could make you face legal and financial penalties. Track your traffic and earnings- Observe the success of your affiliate programs, know which programs are the most successful and which products resonate with your followers so you can plan future campaigns. Watch AntWak videos on Affiliate Marketing, which is an achievable income option, but it doesn't work for every business, making an income through affiliate marketing requires dedication and commitment over a long period of time.

Programmatic advertising is about automatically buying and selling online advertisements. It does not matter how creative an ad is, placing it correctly to the right targeted audience is the only way it can be effective. Hence, buying the best ad space at the best price & selecting the right target audience, is the key thing. The whole process of Programmatic advertising includes two parties: Advertisers who buy the ad space online Publishers, who own the digital space and are willing to sell Programmatic advertising uses algorithmic software that operates the sale and placement of digital ad impressions via ad exchange platforms in a fraction of a second. It also includes traffic data and online targeting methods to give out impressions more precisely and at scale, hence a better return in investment for both parties. Programmatic advertising The process of Programmatic ads in summary: A person clicks on a website The website owner puts the ad impression up for auction Advertisers offer bids for the impression The highest bidder wins the ad impression The ad is served on the website to the users The user hopefully clicks on the ad and converts All the steps above happen instantly, if the user, who clicked on the ad is a strong potential customer, which is calculated based on their surfing data history and online profile, the bid served for your impression will become higher. Watch AntWak video on programmatic ads to know more.

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Know about different Roles, Skills and Interviews in Data Science The main thing you need to comprehend is that there are many jobs in the data science environment. An average data science project has a life cycle. A data scientist is just one part of an effective data science project. Let's check out a quick run-through of different data Scientist job roles.

Cybersecurity is an area that is new and exciting. People like to know how to be safe from cyber attacks to digital terrorism. It can at first seem daunting to dive into the field of cybersecurity because it is a complex topic. However, with technology being a greater part of everyday life, it is a must to know about cyber risks. Cybersecurity podcasts have been a useful tool for years to absorb security content, keep updated with the recent risks, hear about current events, and everything else you need to know in order to stay at the top of your game. If you work in technology or are only starting to learn about the field, these are the best podcasts on the topic of cybersecurity. There are several great podcasters lauding from the security field, delivering decades of experience, fresh experiences, and useful knowledge to listeners around the globe. We have discovered 10 podcasts full of engaging conversations, interviews, and resources on recent trends and events. These podcasts are great at keeping up on the news, gathering valuable advice, not to forget that they are fun to listen to, from the newest security technologies to the emergence of new malware. Here goes the list of top 10 podcasts in cybersecurity in 2021. 1. Darknet Diaries: Host: Jack Rhysider Date of podcast launch: September 2017 Three typical topics: ATM hacking, the history of carding, Stuxnet Available on: RSS, YouTube, Spotify, iTunes, Google, Overcast, Stitcher and others Average episode length: 60 minutes, bi-weekly Website: darknetdiaries.com Darkest Diaries is undoubtedly amongst one of the most fascinating and interesting podcasts. Something that should be on the top of your watchlist. This investigatory podcast digs deeper into actual tales about cybercrime, malware, and everything else on the internet that is suspicious. Darknet Diaries provides extensive review for those who are pragmatic about the data breaches faced to today's people and corporations, featuring "true stories f

Do your systems have protection against Ransomware attacks? Ransomware is a sort of malware that cybercriminals use to extort cash. It holds information to ransom with encryption or by keeping users out of their devices. Few tips to prevent Ransomware attacks: This section gives you tips on the best way to safeguard from ransomware attacks. Never click on unverified weblinks Try not to click spam emails or on unfamiliar sites. Downloads that start when you click on malicious links is one way that your system could get tainted When the ransomware is on your system, it will encrypt your information or lock your system. When the ransomware has something to hold as "hostage", it will request a payoff with the goal that you can recover your data. Paying these payoffs may seem like the easiest solution. But it is actually what the criminal needs you to do and paying these payments doesn't ensure they will give you access to your device or your data back. Never open untrusted email attachments Another way that ransomware could get onto your system is through an email attachment (Email breach) Try not to open email attachments from senders you don't trust Always download from a reliable source To decrease the risk of downloading ransomware, don't download software or media documents from unknown sites. Go to verified, trusted sites on the off chance that you need to download something. Most respectable sites will have markers of trust that you can perceive. Simply look in the hunt bar to check whether the site utilizes 'HTTPS' rather than 'HTTP.' In case you're downloading something on your mobile, ensure you download from trustworthy sources. For instance, Android telephones should use the Google Play Store to download applications and iPhone clients should use the App Store. Avoid sharing personal data If you get a call, text, or email from an untrusted source that requests personal data, don't give it out. Cybercriminals planning

Cybersecurity consultants are accountable for safeguarding valuable and critical information that comes from these various parts of the digital world. They identify security threats and protect their company assets from digital assaults. Our Cyber Security professionals share some projects that they have worked on: Parul Khedwal - Cyber Security Consultant shares that she has worked with a reputed e-commerce company where she dealt with Data security and data breaches. According to her Cybersecurity is about dealing with various kinds of data breaches and cyber attacks on a day-to-day basis. Her role was to protect the company's data by performing data analysis, researching cyber signs and anonymous patterns. She worked for an e-commerce platform where her responsibility was to deal with data security, email security. Highs of Cybersecurity: She also shares that there are a lot of highs involved in the Cybersecurity role, the first reason being it is very dynamic and challenging. The subject is evolving every day which demands constant learning. The best aspect is it keeps you motivated due to the good learning opportunities involved in it. This role will never go out of the market because it's a niche skill. Cybersecurity roles have good career scope in the market. Lows of Cyber Security: Cybersecurity being very dynamic and we know that hackers can attack anytime and any day. One needs to be on their toes protecting the data as an attack may happen anytime. The cyber consultant needs to be very flexible working in odd shifts which impact the health (both physical and emotional) in the longer run. Who does a Cyber Security consultant work with? Parul is leading the Security operations team which involves working closely with her team members helping them with investigations, the client's as per their requirements, the SIM team, and various other team members which make this role a very diverse role to deal with. To summarise, a Cyber Security Consulta

Most business Entrepreneurs and Data Scientists can disclose how to triumph with (AI) and ML, yet rarely anyone can share to fail with such technologies. While the innovation is solid and publicised   there is a lot of ways to fall flat with AI. Let's talk about nine innovative approaches to censure any AI startup to bankruptcy. #1 Cut R&D expenses AI requires heavy expenditure in cutting-edge research, experimentation, advanced computing, and computing infrastructure. Any AI startup willing to create helpful AI innovations needs to spend a lot of money on innovative work (R&D). To scale down expenses in this area, cutting R&D expenses will rapidly make way to failure. #2 Technology Bubble operation Technology is confined to the social condition in which it is created. Technology never sustains itself but other various important aspects. AI has failed a few times since the commencement of computer science not for technical reasons but as a result of an absence of social need and interest at that point. Experience has taught that AI advancements can't be made in isolation from the social conditions that make them important (like medical care, Health analysis, and money). It is quite crucial to first engineer people to persuade them. Before designing the actual technology, visionaries and business visionaries convince them to suspend their questions and embrace the novelty and utility of disruptive ideas. Working in a bubble and overlooking the current necessities of society is a certain way to failure. #3 Prioritize Technology over business technique Only technology isn't enough to make progress, regardless of how strong it is. In the end, Tech startups also need a great strategy to succeed in being a business entity. Any startup that comes up short on a technique for recognizing objective business sectors, generating sales, and viably allotting and spending resources, yet gives need only to their technical resources, is destined to fail rapidly.

Product Management could be your key to move out of a stagnating career. At times many of us may feel that we are stuck in a profession, in a job role, or in an organization that is not for us. It may feel like it is not our true calling. Well, then why waste time? Make a career switch into a career of your choice. Muster the courage and make the move. If Product Management is your likely choice, then this is the right blog for you. If not, then why not explore what is it like to be a PM! (Product Manager not Prime Minister) So, what would you be doing as a PM? Wearing multiple hats. As a Product Manager, you have to wear different hats at different times. Be a Psychologist - Embark upon a journey to empathize and understand consumer needs and challenges Be a Consumer Behaviour expert - Leave no stone unturned to mine latent consumer insights Be a Marketeer - Use frameworks to gauge the perfect product-market fit Be a Diplomat - Negotiate with and influence relevant stakeholders to obtain desired results Be an Architect and an Interior Designer - Build and design products that address consumer pain-points effectively and transpires into a practical and scalable solution Be a co-ordinator - Guide and Direct cross-functional teams to deliver timely results in sync with the overarching objective Be a crisis manager - Diagnose the situation, identify hurdles and be agile in resolving them while the product is being tested in the market Be a Relationship Manager - The duty of a PM does not end as soon as the product is launched. It extends further to keep creating and nurturing a delightful experience for the customer. Now, you're aware of the roles you are likely to perform. What about the skills required to fulfil them efficiently? Well, most experienced PMs emphasize on soft skills being the differentiator between a good and a great PM. Let's have a look at the most essential hard and soft skills required to be a product manager: Com

Gamification in Marketing means inputting gaming into non-gaming elements. This boosts the engagement and encourages customers to take part so that your business gets popularized and interesting. To get the attention of the customers, gamification works really well as of 2020. In terms of digital marketing, gamification is introducing gaming elements into your website, applications or email marketing. Gamification excites the customers and might attract them to access your site and a person always comes back to the thing in which was interesting to him or her.

Try to understand the unsatisfied needs of a certain group of customers. Useful methods for knowing the needs include reading the demographics in detail, collecting data through interviews of a certain group of consumers. Reading newspapers, other publications and listening to the consumers about what they say what they do, also helps a lot.

Market research is the process of gathering information about your business's buyer personas, target audience and customers. This is done to know how practicable and successful your business, products or services would be among these people. After understanding your consumers' problems, needs, you can reshape or reform your product/service. This can be more appealing to them.