Jure Klepic: Social Media Influence Is Much More Than This Forbes List Shows - 3 views
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Vicki Davis on 24 Apr 13Jure Klepic nails it in his critique of the Forbes 2013 list of Social Media influencers. If you're clueless about social media, don't make a list. Jure says "It seems that today everyone thinks they can write and preach about influence, even though they have no clue as to what influence is. In order to rank people on the ability to influence we need to understand influence, not just define it. When people just try to define influence they come away with something as useless as what is used in this post. The real definition of influence is quite simple -- influence is the power to sway. But understanding influence is far more than just knowing this definition. Understanding influence in contemporary online world means understanding contemporary notions of identity and identity construction. Identity, ideas of person and self are cultural constructs; they are ideas and values that are part of our culture. So the real question here should not be who will make the next Forbes list, but how can the author of an article about influence omit the names of so many of the brightest and best thought leaders in the field? "