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Great article by Seth Godin. We need to apply this to education. If people remember the last thing - are we giving them a great final experience in high school. Most likely -- no. "[One really important amplification: Research shows us that what people remember is far more important than what they experience. What's remembered: --the peak of the experience (bad or good) and, --the last part of the experience. The easiest way to amplify customer satisfaction, then, is to underpromise, then increase the positive peak and make sure it happens near the end of the experience you provide. Easy to say, but rarely done.]"  - Seth Godin

This older video from Seth Godin about "curiosity" is a fantastic video to show teachersac about inspiring curiosity. This is the habitude my school is going to start with and focus on for the next six weeks. I'm showing this video on Wednesday. We show this starting with "why does this matter."