Introduction to Management - 3 views
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Vicki Davis on 13 Apr 13Another Mooc, I got an email from Jeremy Short, the professor leading this course. I was a management major at Georgia tech, I love the incorporation of graphic novels into this course. Here's what Dr. Short sent me: "I'm a professor at the University of Oklahoma. My co-authors and I conducted a study that will soon be published in Business Communication Quarterly where we find that graphic novels are more effective than traditional textbooks for direct recall of material. The study used material about human motivation commonly taught in introductory management courses. In addition to the superior recall associated with the graphic novel version of the material, more than 80% of students indicated the graphic novel format compared favorably to traditional textbooks. Now anyone in the world can conduct their own study to see if their experiences match our findings, as I will be teaching a class beginning June 10 and ending July 15, that is free under the MOOC format and will feature a graphic novel textbook as well as a traditional principles of management text - both books I've co-authored. OU students can enroll through regular registration and take the course for credit, but anyone interested in the class can enroll for free under the non-credit option. The only cost of the class under the second option is the cost of the two texts, which can be purchased for under $100 total."