Brainstorming Doesn't Really Work : The New Yorker - 7 views
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John Pearce on 13 Feb 12"Building 20 and brainstorming came into being at almost exactly the same time. In the sixty years since then, if the studies are right, brainstorming has achieved nothing-or, at least, less than would have been achieved by six decades' worth of brainstormers working quietly on their own. Building 20, though, ranks as one of the most creative environments of all time, a space with an almost uncanny ability to extract the best from people. Among M.I.T. people, it was referred to as "the magical incubator." "