Sustainable brands and big data set to go mainstream in 2014 | Guardian Sustainable Bus... - 0 views
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Adriana Trujillo on 16 Jan 14"Conscious brands" that are aware of their societal and environmental impact will move into the mainstream in 2014, predicts FutureBrand strategy chief Tom Adams. "No more hair shirts or specialist brands, just products and services across categories that work with the grain of human nature, take sustainability for granted and position themselves around it," he writes