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Adriana Trujillo

Environmental Campaign Against Starbucks Escalates with Launch of Satirical Video | Sta... - 1 views

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    Seattle - Today, Stand.earth, the environmental advocacy group leading the campaign to persuade Starbucks to make a recyclable paper cup, released a satirical video by Erika Share, former Senior Editor at The Onion and Anthony Easton, former managing editor of ClickHole.
Del Birmingham

Young people have the power to create change | #Connect4Climate - 0 views

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    "As long as you have a good message you can create a great movie," Sharp advised, reminding the audience of the power of social media to raise awareness. The young filmmaker is certain that climate change is a matter that interests and concerns youth around the world. He also explained that he filmed 'Three Seconds' in order to create a motivational video focused on the impacts of global warming.
Adriana Trujillo

Greenpeace Ramps Up LEGO Campaign with Emotional Video | Sustainable Brands - 1 views

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    Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called "Everything Is NOT Awesome," aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.
Adriana Trujillo

Play Your Part - Super Bowl 50 Web Video | Sustainable Brands - 0 views

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    This 60-second video is intended to amp up fans for Super Bowl 50 "the Bay Area way." In promotion of the "Play Your Part" campaign, the ad encourages fans to take public transit to the big game, bring their own water bottle, conserve energy, reduce waste, and otherwise contribute to a socially- and environmentally-responsible event. The campaign is part of the San Francisco Bay Area Super Bowl 50 Host Committee's larger efforts to make this year's Super Bowl "Net Positive."
Del Birmingham

Inside Interface's bold new mission to achieve 'Climate Take Back' | GreenBiz - 0 views

  • Interface reconstituted its Dream Team, “a collection of experts and friends who have joined with me to remake Interface into a leader of sustainability,” as Anderson wrote in the company’s 1997 sustainability report.The original team included Sierra Club executive director David Brower; Buckminster Fuller devotee Bill Browning, then with the Rocky Mountain Institute (RMI); community and social activist Bernadette Cozart; author and entrepreneur Hawken; Amory Lovins, RMI co-founder and chief scientist; L. Hunter Lovins, RMI’s other co-founder; architect and designer William McDonough; John Picard, a pioneering consultant in green building and sustainability; Jonathan Porritt, co-founder of Forum for the Future; Daniel Quinn, author of Ishmael; Karl-Henrik Robèrt, founder of The Natural Step, a sustainability framework; and Walter Stahel a resource efficiency expert. (Additional members would be added over the years, including Biomimicry author Janine Benyus.)
  • One example is Net-Works. Launched in 2012, it helps turn discarded fishing nets into the raw materials for nylon carpeting in some of the world’s most impoverished communities.
  • But Ray Anderson’s sustainability vision was always about more than just a “green manufacturing plant.” He wanted Interface to be a shining example, an ideal to which other companies could aspire, a test bed for new ideas that stood to upend how business is done — and, not incidentally, an opportunity to stand above the crowd in the world of commercial flooring.Climate Take Back is the noise the company wanted to make.
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  • The mission is that we will demonstrate that we can reverse the impact of climate change by bringing carbon home,” says COO Gould, who is expected to ascend to the company’s CEO role next year, with the current CEO, Hendrix, remaining chairman. “We want to be able to scale that to the point where it actually does reverse the amount of carbon in the atmosphere.”
  • There’s a small but growing movement to use carbon dioxide molecules to build things — plastics and other materials, for example — thereby bringing it “home” to earth as a beneficial ingredient, as opposed to a climate-warming gas in the atmosphere.Interface’s commitment to “bring carbon home and reverse climate change” is a prime example how the company intends to move from “doing less bad” to “doing more good” — in this case, by not merely reducing the company’s contribution to climate change, but actually working to solve the climate crisis.
  • tansfield believes Interface is in a similar position now. “We know now what the biggest issues of our generation — and frankly, our children's generation — are, and that's climate change, poverty and inequality on a planetary scale, on a species scale. We are bold and brave enough, as we did in '94, to stand up there and say, ‘If not us, who? And if not now, when?’”
  • The notion is something Benyus has been talking about, and working on, for a while: to build human development that functions like the ecosystem it replaces. That means providing such ecosystem services to its surroundings as water storage and purification, carbon sequestration, nitrogen cycling, temperature cooling and wildlife habitat. And do so at the same levels as were once provided before humans came along.
  • Specifically, Climate Take Back includes four key commitments:We will bring carbon home and reverse climate change.We will create supply chains that benefit all life.We will make factories that are like forests.We will transform dispersed materials into products and goodness.
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    "Climate Take Back," as the new mission has been named, is the successor to Mission Zero, the name given to a vision articulated in 1997 that, for most outside the company, seemed audacious at the time: "To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits - by 2020 - and in doing so we will become restorative through the power of influence."
Adriana Trujillo

Starbucks Opens New Eco-friendly Shop at Downtown Disney : Leisure : TravelersToday - 0 views

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    Starbucks opened a new store yesterday at Disneyland Resort in California as an effort to introduce a series of environmentally-friendly coffee shops worldwide. Located at Downtown Disney in Anaheim, the new LEED-certified shop was built totally from reclaimed wood with a large yard surrounded by a green wall with more than 1,000 plants. Customers will experience an interactive environment created by a 10-foot video installation with high technology and nice design.
Adriana Trujillo

Fair Trace Tool Makes Supply Chain Transparency Fashionable - 0 views

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    Fashionistas now, for the first time, can see beyond clothing labels with the Fair Trace Tool developed by my company, fair trade fashion retailer INDIGENOUS along with Worldways Social Media. This new tool, a QR code on hang-tags, offers transparency throughout the garment's supply chain, including a glimpse of the artisans who actually made it and insight into the product's social impact. The content is delivered in text, video and animated map format.
Adriana Trujillo

Taking Down Big Food Is The Name Of Chipotle's New Game : The Salt : NPR - 0 views

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    Chipotle has released a short film that touts the company's ethical-sourcing policies. The video features a scarecrow who wanders through a "Crow Foods Incorporated" factory, is horrified by the treatment of animals inside and decides to open his own ethically sourced eatery -- one that bears a marked resemblance to Chipotle
Del Birmingham

Lego ends Shell partnership following Greenpeace campaign | Environment | theguardian.com - 0 views

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    Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group
Del Birmingham

The Big Waste: Why Do We Throw Away So Much Food? by Karim Chrobog: Yale Environment 360 - 0 views

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    In this Yale Environment 360 video, we present the first of a two-part e360 series, "Wasted," on the vexing global problem of food waste. Filmmaker Karim Chrobog visits two cities - Washington, D.C., and Seoul, South Korea - to examine why so much food goes to waste and what can be done about it. Washington, and the U.S. as a whole, has taken only minor steps to reduce this enormous waste and its related human and environmental costs. By contrast, Seoul has adopted innovative programs to minimize the amount of food that ends up going to landfills to rot. 
Adriana Trujillo

Top 10 Stakeholder Issues Report of 2015 - Future 500 - 1 views

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    Each year, Future 500 releases a Top 10 report of what they predict will be the most critical issues driving stakeholder engagement in the coming year. Watch their video breaking down the Top 10 issues in just 2 minutes.
Adriana Trujillo

Top 10 Stakeholder Issues of 2014 - Future 500 - 1 views

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    Each year, Future 500 releases a Top 10 list of what we view are the most pressing and timely stakeholder issues of the year ahead. Check out our video this year to learn more about these key stakeholder concerns that impact both the corporate sector and activist community.
Adriana Trujillo

Can Conan O'Brien Convince Californians to Save Water? - 0 views

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    Conan O'Brien is working with the state of California and the Natural Resources Defense Council to develop a series of video public service announcements aimed at encouraging state residents to save water. That could be a successful strategy, since it focuses on humorous and upbeat messages rather than shaming people into saving water, writes Alexis Petru.
Adriana Trujillo

Lipton Sustainable Tea Farming in Turkey | Sustainable Brands - 0 views

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    By 2015, Unilever aims to have the tea in all Lipton tea bags sourced from Rainforest Alliance Certified™ estates. By 2020, 100 percent of Unilever's tea will be sustainably sourced. This video shows some of the work done in partnership with regional plantation companies and smallholder farmer-based private factories in Turkey in an effort to attain sustainable agriculture practices.
Adriana Trujillo

State of Green Business Report 2016 | GreenBiz - 0 views

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    The interactive report, produced in partnership with Trucost, features: our ninth annual State of Green Business report, This year's report continues our tradition of taking the pulse of corporate progress in sustainability, in the United States and around the world.  * The top 10 trends for 2016 * Video interviews with key sustainability leaders * 30+ metrics assessing the environmental performance and progress of nearly 2,000 companies
Adriana Trujillo

What Comes from the Heart Reaches the Heart: Communication Lessons from a Social Media ... - 0 views

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    Stand For Trees, a collaboration led by non-profit CodeREDD, is running a first-of-its kind consumer campaign that enables everyone - as opposed to just companies - to purchase verified carbon offsets. What's most remarkable about this is the unprecedented success of the main engagement tool the campaign is relying on - a video by social media celebrity Prince Ea, entitled Dear Future Generations: Sorry. It broke the record for most viral environmental campaign to date with more than 20 million views in its first 24 hours and over 50 million views in the first week. There could hardly be a better example of mainstreaming an important sustainability message. 
Del Birmingham

Investigation Exposes Animal Abuse at U.S. Supplier to World's Largest Meat Company - 0 views

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    new undercover video shot by a Mercy for Animals (MFA) investigator at Tosh Farms, a JBS pork supplier based in Franklin, Kentucky, exposes what the animal rights group calls the "malicious and systemic abuse of mother pigs and piglets."
Adriana Trujillo

Six Senses' Earth Labs aim to showcase its ecofriendly initiatives: Travel Weekly - 0 views

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    Guests at Six Senses Hotels Resorts Spas' properties can further their education in sustainability and local ecosystems through a new program called Earth Lab. Workshops and videos will further the company's noted commitment to wellness and environmental care.
Del Birmingham

Heartbreaking Animation for the Wildlife Conservation Film Festival - 0 views

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    In this animation, animals sing an emotional rendition of "I Dreamed a Dream" from Les Misérables. The video opens with the creatures existing happily in their habitats: a blue whale breaches, a brown pelican skims the water, a rhinoceros runs with her calf, and a pair of baby harp seals play in the snow.
Del Birmingham

Hulu Migrates Data Centers To 100% Renewable Energy Facility - 1 views

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    Hulu is in the process of migrating its data centers to a 100% renewable energy facility in Las Vegas operated by multi-tenant data center provider Switch. The video-on-demand company says the move will eliminate 265,000 carbon tons of emissions from the environment while powering millions of stable and secure streams a week.
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