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Interface reconstituted its Dream Team, “a collection of experts and friends who have joined with me to remake Interface into a leader of sustainability,” as Anderson wrote in the company’s 1997 sustainability report.The original team included Sierra Club executive director David Brower; Buckminster Fuller devotee Bill Browning, then with the Rocky Mountain Institute (RMI); community and social activist Bernadette Cozart; author and entrepreneur Hawken; Amory Lovins, RMI co-founder and chief scientist; L. Hunter Lovins, RMI’s other co-founder; architect and designer William McDonough; John Picard, a pioneering consultant in green building and sustainability; Jonathan Porritt, co-founder of Forum for the Future; Daniel Quinn, author of Ishmael; Karl-Henrik Robèrt, founder of The Natural Step, a sustainability framework; and Walter Stahel a resource efficiency expert. (Additional members would be added over the years, including Biomimicry author Janine Benyus.)

One example is Net-Works. Launched in 2012, it helps turn discarded fishing nets into the raw materials for nylon carpeting in some of the world’s most impoverished communities.

But Ray Anderson’s sustainability vision was always about more than just a “green manufacturing plant.” He wanted Interface to be a shining example, an ideal to which other companies could aspire, a test bed for new ideas that stood to upend how business is done — and, not incidentally, an opportunity to stand above the crowd in the world of commercial flooring.Climate Take Back is the noise the company wanted to make.

recycling most materials from municipal solid waste saves on average three to five times more energy than does burning them for electricity.

As it turns out, countries with the highest rates of garbage incineration — Denmark, Norway, and Sweden, for example, all incinerate at least 50 percent of their waste — also tend to have high rates of recycling and composting of organic materials and food waste. But zero-wasters argue that were it not for large-scale incineration, these environmentally Zero-waste advocates say a major problem is the long-term contracts that waste-to-energy plants are locked into.conscious countries would have even higher rates of recycling. Germany, for example, incinerates 37 percent of its waste and recycles 45 percent — a considerably better recycling rate than the 30-plus percent of Scandinavian countries.

(In the United States, more than half of all waste is dumped in landfills, and about 12 percent burned, of which only a portion is used to produce energy.)