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Article from 2007 on Disney's Steamboat Ventures investing in a startup called EdgeCast which leased a facility in Seattle operated by Switch and Data (SDXC).

UPS has launched its route optimization software called ORION - this stands for on-road integrated optimization and navigation - which the company expects to save more than 1.5 million gallons of fuel and reduce carbon dioxide emissions by more than 14,000 metric tons by the end of the year. A reduction of just one mile each day per driver over the course of a year saves UPS up to $50 million annually.

Hewlett-Packard is the latest in a slew of tech companies to bet big on renewable energy - a long-term play still fraught with short term complications.

"Conscious brands" that are aware of their societal and environmental impact will move into the mainstream in 2014, predicts FutureBrand strategy chief Tom Adams. "No more hair shirts or specialist brands, just products and services across categories that work with the grain of human nature, take sustainability for granted and position themselves around it," he writes

The automaker uses climate science predictions to project production levels that will help meet its fuel efficiency targets.

How do we scale up information and communication tech among consumers? Focus on direct benefits to consumers as opposed to saving the world.