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Adriana Trujillo

Seventh Generation Seeks Tougher Toxin Regulations | CMO Strategy - Advertising Age - 0 views

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    Seventh Generation is taking on much of the consumer-products industry and Washington with little more than kids in their undies and hats made from colanders and aluminum foil - otherwise known as the Toxin Freedom Fighters.
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    Seventh Generation is taking on much of the consumer-products industry and Washington with little more than kids in their undies and hats made from colanders and aluminum foil - otherwise known as the Toxin Freedom Fighters.
Adriana Trujillo

Lego, Shell 'Put Cash Before Kids, Environment' · Environmental Management & ... - 1 views

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    Lego is putting cash before kids and the environment, says a Greenpeace report that calls on the world's biggest toy company to stop making toys with Shell's branding. Greenpeace says the oil giant is threatening the Arctic and that Shell is using Lego to neutralize controversy over its climate impacts and plans to drill for oil in the Arctic.
Del Birmingham

Judge Sides With Kids Suing The Government Over Climate Inaction: 'These Kids Can't Wai... - 0 views

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    On Friday, a group of children suing the government for inaction on climate change scored a major victory, as a judge ruled that the Washington State Department of Ecology must deliver an emissions reduction rule by the end of this year. That decision follows another major win in mid-April, when an Oregon judge ruled that a similar lawsuit could go forward despite opposition from the fossil fuel industry.
Adriana Trujillo

Recyclebank Collaborates with Disney to Share the Magic of Conservation - Press Release... - 1 views

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    NEW YORK, Apr. 07 /CSRwire/ -  Recyclebank, the Marketing-as-a-Service (MaaS) company that helps cities and brands encourage residents and consumers to make more sustainable purchasing and disposal habits, announced today its collaboration with Disney on "The Magic of Conservation."  This campaign hopes to inspire teachable moments with kids and families across the country to encourage recycling behavior through the magic of Disney storytelling and characters. The campaign will feature interactive content to drive engagement, including learning about recycling with Mickey and friends.
Adriana Trujillo

McCarthy: We're Nearing 'Second Wave' of Environmental Action | Bloomberg BNA - 0 views

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    President Barack Obama will have a wide-ranging legacy of environmental action, said Gina McCarthy, administrator of the Environmental Protection Agency. As for the relationship between EPA and Congress, she said, "It's always been a struggle, but it's always been that Republicans and Democrats care about the health of their kids."
Adriana Trujillo

Toxic Chemicals Found in Kids' Clothes from Disney, Gap, 10 Other Brands · En... - 0 views

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    Disney, Burberry, Adidas and other major brands tested positive for hazardous chemicals in their children's clothes and shoes, according to a Greenpeace investigation.
Adriana Trujillo

The App That Will Make Sustainable Energy Cool - 0 views

  • The app is designed to inspire, empower and motivate a generation of global citizens to take positive action around the world
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    When you ask kids about their favorite things, sustainable energy probably doesn't top the list. But a new movement and mobile platform called mPowering Action might change that.
Adriana Trujillo

Disney invests in trees to help curb climate change - Orlando Sentinel - 0 views

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    At Disney, caring for our planet is at the core of who we are. From the characters and settings of our films, to our parks and wildlife, the beauty of nature has always inspired the many worlds of Disney. We believe that it is our responsibility to preserve this beauty for kids and families by using our resources wisely, and encouraging others to do the same.
Adriana Trujillo

Retailers, brands see green for back-to-school shopping - 1 views

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    Retailers including J.C. Penney, H&M and Target are promoting clothing made from recycled water bottles and other waste materials for back-to-school this year in a push to appeal to parents and kids concerned about environmental sustainability. Price is still top-of-mind as consumers shop for green products and secondhand goods, industry experts say.
Adriana Trujillo

Greenpeace Demands Toxic-Free Luxury at Autumn 2014 Milan Fashion Week | Ecouterre - 0 views

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    At Milan Fashion Week, Greenpeace activists opened the show by unfurling an enormous banner calling for an end to the toxic luxury industry. 
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