How REI's Stop-Shopping Campaign Brings in More Shoppers - Bloomberg Business - 0 views
-
Adriana Trujillo on 24 Mar 16REI reported a 9.3% jump in sales last year, when it launched a Black Friday campaign encouraging consumers to go outside rather than shop and closed its stores on the major shopping day. The outdoor retailer also grew its co-op membership by 7.3% in 2015, and now boasts more than 6 million members.