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NEW YORK, Apr. 07 /CSRwire/ -  Recyclebank, the Marketing-as-a-Service (MaaS) company that helps cities and brands encourage residents and consumers to make more sustainable purchasing and disposal habits, announced today its collaboration with Disney on "The Magic of Conservation."  This campaign hopes to inspire teachable moments with kids and families across the country to encourage recycling behavior through the magic of Disney storytelling and characters. The campaign will feature interactive content to drive engagement, including learning about recycling with Mickey and friends.

-The U.S. Environmental Protection Agency (EPA) and Unilever announce a research collaboration to develop ground-breaking scientific approaches to better assess the safety of chemicals found in some consumer products without using animal data.

When the drivers of deforestation are buried deep in the supply chain, innovative and collaborative solutions are required. Many companies have made big commitments toward solving the problem, but upholding them has been almost as difficult as gaining transparency into the supply chains themselves. For many companies, the hope for making good on their promises may come in the form of powerful partnerships.

Supplier collaboration and sustainability can drive innovation and growth in top supply chains, but only 43 percent of suppliers feel fully empowered to collaborate with their partners, says new research from 3M. Surveying 237 suppliers across the U.S., the report uncovers insight on the most urgent trends, opportunities and challenges facing suppliers today.

The Sustainable Agriculture Initiative (SAI) Platform, a group helping food and drink companies to achieve sustainable production and sourcing of agricultural raw materials whose members include McDonald's Europe and Unilever, has announced the development of its Principles for Sustainable Beef Farming, what it is calling the most complete guidelines developed for beef production to date.

This article points to the latest wave of businesses working collaboratively on the urgent, common ground issues of renewable energy and climate policy. In America's history of westward expansion and exploration, pioneer families came together in wagon trains for mutual support. In the same way, the examples below show that businesses are taking action, together, to ensure a more certain future that's good for all of us and for business.

Many companies have taken extensive steps internally to reduce their risk of deforestation; often, though, the efforts are disjointed in relation to supply chain activity and consequently do not easily ladder up to meet an umbrella goal like that of CGF. TSC's KPIs provide a much-needed solution for this.

Nike on Friday announced two efforts to reduce its environmental footprint and enable business growth: a collaboration with the Massachusetts Institute of Technology Climate CoLab to bring innovation in materials to the forefront of the climate conversation, and a commitment to reach 100-percent renewable energy in company-owned and operated facilities by 2025.

BCG's seventh sustainability report in collaboration with MIT Sloan Management Review found that 75% of senior executives in investment firms see a company's sustainability performance as materially important to their investment decisions-and nearly half would not invest in a company with a poor sustainability track record. However, only 60% of managers in publicly traded companies believe that good sustainability practices influence investment decisions.

Amsterdam-based association Zero Waste Europe is developing a project to empower community groups across Europe to challenge wasteful products and facilitate stakeholder collaboration on their redesign. 'The People's Design Lab' is expected to launch in June, but with only one week left in its campaign, Zero Waste Europe has raised just over €4,500 of its €8,000 goal.

Ford Motor Company announced intentions to deliver a fully autonomous vehicle for ride sharing by 2021. The company also announced 4 new investments and collaborations that expand its autonomous vehicle research, and set out plans to double its Silicon Valley Research and Innovation Center team by the end of 2017.

The world's third largest ice cream manufacturer R&R Ice Cream collaborated with Iona Capital and Veolia to convert inedible ice cream waste - the sugar, fat, and protein left behind after cleaning - into biogas that generates power for the UK National Grid. The company uses an anaerobic digestion facility to convert the ice cream waste into biogas.

Drone boats will soon hit the famous, rusty bike-filled canals of Amsterdam. The ambitious "ROBOAT" project, a collaboration between the Massachusetts Institute of Technology (MIT) and the Amsterdam Institute for Advanced Metropolitan Solutions (AMS), will start a five-year trial of the vessels from 2017 to give the multi-purpose boats all sorts of interesting tasks for the busy waterways. The boats will support an array of sensors that can measure water pollution and quality, making assessments about how best to improve the environment. "Water is the bearer of life," says Arjan van Timmeren, professor and scientific director at AMS. "By focusing on the water system of the city, ROBOAT can create opportunities for new environmental sensing methods and climate adaptation."

But the fact is that the blockchain is building some serious credibility within the world's biggest banks and financial services firms - they helped fuel more than $1 billion in investments between 2014 and 2016. That visibility has given both established and emerging companies the confidence to experiment. In mid-October, for example, Walmart announced a collaboration with IBM and Tsinghua University in Beijing focused on using the blockchain as a mechanism for authenticating food sources and keeping tabs on all sorts of related data - including the originating farm, batch numbers, processing plant information, expiration dates and storage temperatures.

The U.S. Government collaborated with India and the Overseas Private Investment Corporation to launch a $20 million initiative that aims to increase funding opportunities for renewable energy projects - such as distributed solar - across India.

The Rockefeller Foundation will collaborate with the USDA, EPA, and 10 private sector and non-profit organizations to create "Further With Food: Center for Food Loss and Waste Solutions," an online information exchange that aims to provide best practices for preventing, recovering, and recycling food loss and waste. The website will officially launch later this month (January 2017).

Ralph Lauren Corporation has developed sustainable sourcing guidelines on wood-based fabrics to ensure its raw materials are not connected to deforestation or human rights abuses. The guidelines were developed in collaboration with the Rainforest Action Network.

The World Green Building Council launched an initiative to create an enabling environment that allows all buildings to generate clean power and produce zero net emissions worldwide by 2050. The Council and its partners will collaborate to develop regionally specific net zero certifications and standards, and training programs for practitioners.

The Environmental Defense Fund's partnership with Wal-Mart has resulted in major sustainability improvements, particularly through its supply chain, writes Diane Regas, EDF's executive director. "The ripple effect of our partnership with Walmart has reached hundreds of influential brands, hundreds of thousands of suppliers and millions of consumers," she writes.

Every year an estimated 8 million metric tons of plastic waste are added to the ocean. Without immediate intervention across all points of the pollution pathway, 250 million metric tons of plastic waste could be in the ocean in less than 10 years. The Ocean Conservancy and Trash Free Seas Alliance's new report, The Next Wave, examines some of the solutions and technologies currently available and looks forward to establishing a framework to generate greater collaboration and innovation toward long-term solutions.