Here are some holiday data feed management tips courtesy of the team at online retail merchandising technology provider, Mercent. This post is the fruit of a Twitter connection with Rick Galan, Strategic Marketing Manager of Mercent and ecommerce blogger. You can follow Rick on Twitter @rickgalan, or follow Jason Billingsley and me at @jbillingsley and @roxyyo respectively.
Is social media/Web 2.0 for retail just hype or an essential part of doing business in the 21st century?
The Wikipedic definition of Web 2.0 is "a second generation of services available on the World Wide Web that lets people collaborate and share information online." Wikipedia, being a user-generated knowledge base, is itself Web 2.0. In the ecommerce context, Web 2.0 includes leveraging social commerce on your own site, blogging/podcasting and participating in social networks like Youtube, Facebook, Twitter - and anywhere you or your customers can create and share content.
Retailers often wonder what Web 2.0 / social media activities to be involved with, so this post ranks what I believe are the top 10 Web 2.0 activities for ecommerce based on their business impact.
The video explains how to setup a brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and off course netvibes
Shayne Tilley is the Marketing Manager for SitePoint and was nice enough to do an interview for JungleJar.
We discuss his new book scheduled for release in May of this year, current web browser releases, Twitter, and of course SitePoint.
Apparently only updates from Facebook PAGES are indexed, and according to Danny Sullivan, that includes links, status updates, photos, videos shared by page owners (not comments made by the fans).
"Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly frequent postings, and their inability to locate companies on social networks. "