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This is a recap of our webinar Multi-Store Retailing: Perks and Pitfalls with Elastic Path's own VP of Innovation, Jason Billingsley. (The replay should be available by the end of the week.) You can also catch up on all of our audio/visual webinar replays at ElasticPath.com/Events/ and blog summaries here. Though our webinars are not product-specific - we put these out there for all online retailers to access and enjoy whether you use our ecommerce software or not, this topic is near and dear to use as our most recent version of Elastic Path is really honed for multi-store retailing. If you're interested in a product-specific webinar on our product you can view the replay of Technical Introduction to Elastic Path Commerce 6.1. Multi-Store Retailing: Perks and Pitfalls covered: * Why Multi-Store is gaining momentum * Types of stores to consider launching * When to launch additional stores * How to avoid critical mistakes

As email marketers, we never know what mindset email recipients will be in at any given time. So a good idea is to design your copy and creative to speak to all personality types/buying modalities: competitive, spontaneous, methodical and humanistic. If this makes you go "hmmm?" make sure you check out our explanation of the buying modes in our personas webinar and webinar recap.

This post is a recap of today's webinar: The eCommerce Platform of the Future. The on-demand version will be available shortly. About our guest speaker As Senior Analyst for ecommerce technology at Forrester, Brian researches and reports the impact of technology advancements, operational needs, and changing consumer behaviors on online retail. His expertise spans B2B and B2C retail and online travel, with a focus on multichannel strategies, user experience design and technology. Brian holds more than 11 years of experience in eCommerce and online marketing, serving senior roles for retailers such as Amazon.com; Classmates Online, Inc.; Eddie Bauer; Expedia.com; and The Spiegel Group.

Jason and Carolyn matched 4 well-known celebs to 4 consumer-mindsets that you should know.

As email users, we expect and value emails that are timely, meaningful and relevant from people that we know and trust. Anything that doesn't meet this criteria is considered SPAM. Your goal is to create "Love Opportunities" where recipients WANT to open, click and buy from you.

E-marketing education.