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Facebook recenly released a guidebook for businesses titled: Facebook Insider's Guide to Viral Marketing. Don't get too excited about the title, just because you set up a Fan Page for your business and buy a few social ads does not mean you'll unleash a profit-virus, or even make a ripple in the pond. But the guide does help you understand what Facebook has made available for you and how to get a Page all set up.

Jason Billingsley shared with me his positive shopping experience with a multi-store retailer while shopping for a birthday gift for his wife Amy, and we both agreed it would make a great blog post. (Unless you've been following Get Elastic for a while, you may not understand the title of this post, please read on…)

Yes. I noticed the slightest hint of sarcasm in the title of this post. This post covers four commonly used measurement techniques that 9 times out of 10 work against the evolution of Reporting Squirrels into Analysis Ninjas.

These are paid marketing strategies that require skills and experience to get optimum results. Unlike Google Ads that use short content comprising of a few lines and a title, social media offer greater Ad options.

The folks over at TubeMogul have compiled a great report titled, "Web Video Marketing - Best Practices." In this report, TubeMogul shares with us a formula

Sender lines are important - perhaps even more important than subject lines - for better open rates in email marketing campaigns. The reputation of the sender (based on recognition of a brand/name and past experience with a sender's messages) determines whether the email recipient will even read and consider the subject line.