Online Reputation Management: Get Pro-Active | Practical eCommerce - 0 views
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Frederik Van Zande on 22 Oct 08A wise entrepreneur once said that "you can't build a reputation on what you're going to do." While computers weren't around when Henry Ford coined the phrase, his words still resonate today. With billions of people online-and probably the same number of bloggers and social media participants-it's imperative to take a pro-active approach to your company's reputation management. Don't wait until there's a problem-that's too little, too late.