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Content is the engagement metric on the World Wide Web. Users or Net enthusiasts arrive on the Net expecting informative, engaging content and recreation. All that can be read heard and visualized on the WWW is content.   Content is not only the written word, it is everything on the World wide web that fills the … Making Most of An Engaging Content for Digital Marketing Read More »

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This document catalogs the many tools and tactics available for corporate web strategy in 2008. Even if your strategy or resource limitations restrict you from entering all spaces, awareness of the changes in our digital landscape are critical. This document is intended for decision makers roles such as CMO/VP/Director of Web and Marketing.

The Internet makes copying photographs, artwork, and words easy, since a relatively unsophisticated user can just browse the web saving or copying nearly anything that suits his fancy. As an e-business owner you'll want to both protect your photographs and, conversely, ensure that your employees are not taking protected work of others. After all, a copyright violation could cost thousands of dollars in legal fees, time, forced subscription fees, and potential fines. U.S. copyright protection extends to all forms of "expression" including software, written papers, charts, digital files, music, video, and presentations. This protection begins the moment a work is "fixed in a tangible medium of expression," and copyrights are federally enforced. Generally, ideas, short phrases, facts, slogans, and useful articles are not copyright protected, but most everything else is.

Most of marketing is now measurable, directly or indirectly. With digitally produced and distributed marketing - particularly channels such as search engine marketing, online advertising, email marketing, post-click marketing, and web site optimization - it's often practical to test dozens or hundreds of ideas within a short time. So if you have more than one competing suggestion for "what will work best", the solution is "test them and let's find out". The answer is quantifiable, not emotional.

On the face of it, viral marketing optimization (VMO) bears little resemblance to more established digital marketing practices. In retail and lead generation the basic principle to optimizing conversion is long established as driving people into the funnel and then pushing them down it. Viral Marketing turns this funnel upside down. The viral marketing end is really a beginning. Success starts at that single point of conversion and moves wider and the benefits of optimizing the viral funnel get compounded in ways other marketers can only dream of.

Web 3.0, according to Wikipedia, is a term used to describe the future of the web. Web 2.0 would refer to the recent evolution of the web. A brief description of this evolution would be apropos. Wikipedia explores the following ideas in the first 179 words of its definition of Web 2.0

An overview of the changes in retail and social business