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Media companies using this technology claim it is now possible for the “mood” of the reader or viewer to be tracked in real time and the content of the advertising to be changed accordingly

ads targeted at readers based on their predicted moods rather than their previous behaviour improved the click-through rate by 40%.

Given that the average click through rate (the number of times anyone actually clicks on an ad) is about 0.4%, this number (in gross terms) is probably less impressive than it sounds.

Cambridge Analytica, the company that misused Facebook data and, according to its own claims, helped Donald Trump win the 2016 election, used psychographic segmentation.

For many years “contextual” ads served by not very intelligent algorithms were the bane of digital editors’ lives. Improvements in machine learning should help eradicate the horrible business of showing insurance advertising to readers in the middle of an article about a devastating fire.

The words “brand safety” are increasingly used by publishers when demonstrating products such as Project Feels. It is a way publishers can compete on micro-targeting with platforms such as Facebook and YouTube by pointing out that their targeting will not land you next to a conspiracy theory video about the dangers of chemtrails.

the exploitation of psychographics is not limited to the responsible and transparent scientists at the NYT. While publishers were showing these shiny new tools to advertisers, Amazon was advertising for a managing editor for its surveillance doorbell, Ring, which contacts your device when someone is at your door. An editor for a doorbell, how is that going to work? In all kinds of perplexing ways according to the ad. It’s “an exciting new opportunity within Ring to manage a team of news editors who deliver breaking crime news alerts to our neighbours. This position is best suited for a candidate with experience and passion for journalism, crime reporting, and people management.” So if instead of thinking about crime articles inspiring fear and advertising doorbells in the middle of them, what if you took the fear that the surveillance-device-cum-doorbell inspires and layered a crime reporting newsroom on top of it to make sure the fear is properly engaging?

The media has arguably already played an outsized role in making sure that people are irrationally scared, and now that practice is being strapped to the considerably more powerful engine of an Amazon product.

This will not be the last surveillance-based newsroom we see. Almost any product that produces large data feeds can also produce its own “news”. Imagine the Fitbit newsroom or the managing editor for traffic reports from dashboard cams – anything that has a live data feed emanating from it, in the age of the Internet of Things, can produce news.

Gingrich subsequently secured a job for Pournelle’s son with Congressman Dana Rohrabacher in 1994, who like Gingrich is now a stalwart space booster and Trump supporter.

What Trump does is less important than the fact that he kicks over the table, strengthening America’s military state while demolishing bureaucracy and ignoring niceties. Democracy and law matter less than security and innovation

In their science fiction as in life, Gingrich and Pournelle shared an optimistic belief in power of technology—and an equally powerful insistence on the inevitability of conflict. They believed this required a robust, authoritarian state apparatus to preserve order and bind citizens together. Indeed, while backing Reagan, Gingrich had promoted a techno-futurism that was less conservative than it was authoritarian: he called for pruning inefficiency while aggressively promoting expansion and military technology. For his part, Pournelle published anthologies of science-fiction and techno-military essays through the 1980s under the name There Will Be War.

Gingrich and Pournelle’s enthusiasm had less to do with Trump’s particular ambitions than with his capacity for destruction of the status quo. Much of the chaos Trump foments is, to Gingrich and Pournelle, a key feature to induce the future they want—the one where the feminists and “eco-terrorists” and university professors are soundly defeated

with communism a fading threat by the late 80’s, Gingrich shifted his focus to the specter of a new enemy, arguing in 1989 that “Islamic extremism may well be the greatest threat to Western values and Western security in the world.” Such fear-mongering—Islamic extremism remains a fraction as destructive as the nuclear Soviet Union—may seem ill-suited to optimism in mankind’s future, but as a political project it can be uncannily effective. Pournelle wrote that Islam demands adherence to a principle of “Islam or the sword,” and that an aggressive military response is not only justified but demanded: we are at war with the Caliphate.

No science-fiction writer since has exerted as significant a political influence as Pournelle. But Pournelle does have a spiritual successor in Castalia House, the independent science-fiction publisher run by white nationalist Theodore Beale, aka Vox Day. Beale, like Gingrich, has said that his job is to save Western Civilization—and that it is in dire need of saving. Beale, however, is far more explicit about race.

Pournelle has dissociated himself from Beale’s politics, but Castalia House’s republishing of Pournelle’s 1980s There Will Be War series (as well as publishing a new volume 10) is no mere coincidence. Rather, they are indications of a shared worldview. To these writers, civil rights, equality, and civil liberties are irritants and impediments to progress at best. At worst, they are impositions on the holy forces of the market and social Darwinism (“evolution in action”) that sort out the best from the rest. And to all of them, the best tend to be white (with a bit of space for “the good ones” of other races). If there has been a shift in thought between the 1970s and today, it’s that the expected separation of wheat from chaff hasn’t taken place, and so now more active measures need to be taken—building the border walls and deportations, for example. Trump is an agent of these active measures—an agent of revolution, or at least the destruction that precedes a revolution.

Trump was far from the first to eliminate the line between right-wing thought and outright bigotry.

According to Bloomberg, Saudi officials project the Line will cost around $100-$200 billion of the $500 billion planned to be spent on Neom and will have a population of 1 million with 380,000 jobs by the year 2030. It will have one of the biggest airports in the world for some reason, which seems like a strange addition to a supposedly climate-friendly city.

The site also makes numerous hand wavy and vaguely menacing claims, including that “all businesses and communities” will have “over 90%” of their data processed by AI and robots:

Don’t pay attention to Saudi war crimes in Yemen, the prince’s brutal crackdowns on dissent, the hit squad that tortured journalist Jamal Khashoggi to death, and the other habitual human rights abuses that allow the Saudi monarchy to remain in power. Also, ignore that obstacles facing Neom include budgetary constraints, the forced eviction of tens of thousands of existing residents such as the Huwaitat tribe, coronavirus and oil shock, investor flight over human rights concerns, and the lingering questions of whether the whole project is a distraction from pressing domestic issues and/or a mirage conjured up by consulting firms pandering to the crown prince’s ego and hungry for lucrative fees. Nevermind you that there are numerous ways we could ensure the cities people already live in are prepared for climate change rather than blowing billions of dollars on a vanity project.

The articles and videos I first found all backed up what I was seeing on Reddit—posts that asserted a skewed version of actual reality, using carefully selected, out-of-context, and dubiously sourced statistics that propped up a hateful world view. On top of that, my online results were heavily influenced by something called an algorithm. I understand algorithms to be secretive bits of code that a website like YouTube will use to prioritize content that you are more likely to click on first. Because all of the content I was reading or watching was from far-right sources, all of the links that the algorithms dangled on my screen for me to click were from far-right perspectives.

I spent months isolated in my room, hunched over my computer, removing and approving memes on Reddit and watching conservative “comedians” that YouTube served up to me.

The inflammatory language and radical viewpoints used by the alt-right worked to YouTube and Google’s favor—the more videos and links I clicked on, the more ads I saw, and in turn, the more ad revenue they generated.

the biggest step in my recovery came when I attended a pro-Trump rally in Washington, D.C., in September 2017, about a month after the “Unite the Right” rally in Charlottesville, Virginia

The difference between the online persona of someone who identifies as alt-right and the real thing is so extreme that you would think they are different people. Online, they have the power of fake and biased news to form their arguments. They sound confident and usually deliver their standard messages strongly. When I met them in person at the rally, they were awkward and struggled to back up their statements. They tripped over their own words, and when they were called out by any counter protestors in the crowd, they would immediately use a stock response such as “You’re just triggered.”

Seeing for myself that the people I was talking to online were weak, confused, and backwards was the turning point for me.

we’re too far gone to reverse the damage that the alt-right has done to the internet and to naive adolescents who don’t know any better—children like the 13-year-old boy I was. It’s convenient for a massive internet company like Google to deliberately ignore why people like me get misinformed in the first place, as their profit-oriented algorithms continue to steer ignorant, malleable people into the jaws of the far-right

Dylann Roof, the white supremacist who murdered nine people in a Charleston, South Carolina, church in 2015, was radicalized by far-right groups that spread misinformation with the aid of Google’s algorithms.

Over the past couple months, I’ve been getting anti-immigration YouTube ads that feature an incident presented as a “news” story, about two immigrants who raped an American girl. The ad offers no context or sources, and uses heated language to denounce immigration and call for our county to allow ICE to seek out illegal immigrants within our area. I wasn’t watching a video about immigration or even politics when those ads came on; I was watching the old Monty Python “Cheese Shop” sketch. How does British satire, circa 1972, relate to America’s current immigration debate? It doesn’t.

tech companies need to be held accountable for the radicalization that results from their systems and standards.

anyone can be manipulated like I was. It’s so easy to find information online that we collectively forget that so much of the content the internet offers us is biased

"This move to mine users for emotional data points based on the false idea that AI can track and analyze human emotions is a violation of privacy and human rights,"

something that’s been so optimized for deception that it can’t do anything but deceive its operator