We humans care deeply about how others see us – and the others whose approval we seek will increasingly be artificial. By then, the difference between humans and bots will have blurred considerably. Via screen and projection, the voice, appearance and behaviors of bots will be indistinguishable from those of humans, and even physical robots, though obviously non-human, will be so convincingly sincere that our impression of them as thinking, feeling beings, on par with or superior to ourselves, will be unshaken. Adding to the ambiguity, our own communication will be heavily augmented: Programs will compose many of our messages and our online/AR appearance will [be] computationally crafted. (Raw, unaided human speech and demeanor will seem embarrassingly clunky, slow and unsophisticated.) Aided by their access to vast troves of data about each of us, bots will far surpass humans in their ability to attract and persuade us. Able to mimic emotion expertly, they’ll never be overcome by feelings: If they blurt something out in anger, it will be because that behavior was calculated to be the most efficacious way of advancing whatever goals they had ‘in mind.’ But what are those goals?