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UCLA economists Dora Costa and Matthew Kahn analyzed the impact of an energy-conservation program in California that informed households about how their energy use compared with that of their neighbors. While the program succeeded in encouraging Democrats and environmentalists to lower their consumption, Republicans had the opposite reaction. When told of their relative thrift, they started cranking up the thermostat and leaving the lights on more often.

Why would some energy-conscious Republicans all of a sudden become power hogs? One explanation is that many conservatives don't believe that burning energy harms the planet, so when they learn that they're better than average, they become less vigilant about turning the lights off. That is, they're simply moving closer to what they now know is the norm (what psychologists call the boomerang effect). Costa and Kahn also look for guidance from the patron saint of right-wing fundamentalists, Rush Limbaugh, who encouraged his listeners to turn on all their lights during Earth Hour. Costa and Kahn suggest that ardently right-wing electricity customers might respond to paternalistic nudges by burning more energy, just to thumb their noses at Big Brother.

That some groups respond in unexpected ways to well-meaning nudges is a lesson that the architects of "behaviorally informed" policy and regulation should keep in mind in drafting their messages. Costa and Kahn's findings suggest that you shouldn't try to prod Republicans into conserving energy through this type of social pressure. But perhaps there is a nudge that would resonate with Opower's conservative customers—maybe one that stresses savings over environmentalism. Future messages could be tailored to the market—what works in San Francisco might backfire in San Diego—or even to individual households based on their political leanings, ties to environmental organizations, or enrollment in renewable-energy programs. But this starts to sound an awful lot like fine-tuned social engineering

The great turning points occur when new, more complex energy regimes converge with communications revolutions, fundamentally altering human consciousness in the process. This happened in the late 18th century, when coal and steam power ushered in the industrial age. Print technology was vastly improved and became the medium to organise myriad new activities. It also changed the wiring of the human brain, leading to a great shift from theological to ideological consciousness. Enlightenment philosophers - with some exceptions - peered into the psyche and saw a rational creature obsessed with autonomy and driven by the desire to acquire property and wealth.Today, we are on the verge of another seismic shift. Distributed information and communication technologies are converging with distributed renewable energies, creating the infrastructure for a third industrial revolution. Over the next 40 years, millions of buildings will be overhauled to collect the surrounding renewable energies. These energies will be stored in the form of hydrogen and any surplus electricity will be shared over continental inter-grids managed by internet technologies. People will generate their own energy, just as they now create their own information and, as with information, share it with millions of others.

the early stages of a transformation from ideological consciousness to biosphere consciousness

This new understanding goes hand-in-hand with discoveries in evolutionary biology, neuro-cognitive science and child development that reveal that human beings are biologically predisposed to be empathic.

Vicious Saudi autocrat Mohamed bin Salman has a new vision for Neom, his plan for a massive, $500 billion, AI-powered, nominally legally independent city-state of the future on the border with Egypt and Jordan. When we last left the crown prince, he had reportedly commissioned 2,300-pages’ worth of proposals from Boston Consulting Group, McKinsey & Co. and Oliver Wyman boasting of possible amenities like holographic schoolteachers, cloud seeding to create rain, flying taxis, glow-in-the-dark beaches, a giant NASA-built artificial moon, and lots of robots: maids, cage fighters, and dinosaurs.

Now Salman has a bold new idea: One of the cities in Neom is a line. A line roughly 105-miles (170-kilometers) long and a five-minute walk wide, to be exact. No, really, it’s a line. The proposed city is a line that stretches across all of Saudi Arabia. That’s the plan.

“With zero cars, zero streets, and zero carbon emissions, you can fulfill all your daily requirements within a five minute walk,” the crown prince continued. “And you can travel from end to end within 20 minutes.”AdvertisementThe end-to-end in 20 minutes boast likely refers to some form of mass transit that doesn’t yet exist. That works out to a transit system running at about 317 mph (510 kph). That would be much faster than Japan’s famous Shinkansen train network, which is capped at 200 mph (321 kph). Some Japanese rail companies have tested maglev trains that have gone up to 373 mph (600 kph), though it’s nowhere near ready for primetime.

People have speculated before about the idea that the Internet might become self-aware and turn into the first "real" A.I., but could it be more likely to happen to cities, in which humans actually live and work and navigate, generating an even more chaotic system?

"By connecting and providing visibility into disparate systems, cities and buildings can operate like living organisms, sensing and responding quickly to potential problems before they occur to protect citizens, save resources and reduce energy consumption and carbon emissions," reads the invitation to IBM's PULSE 2010 event.

And Cisco is already building the first of these smart cities: Songdo, a Korean "instant city," which will be completely controlled by computer networks — including ubiquitious Telepresence applications, video screens which could be used for surveillance. Cisco's chief globalization officer, Wim Elfrink, told the San Jose Mercury News: Everything will be connected - buildings, cars, energy - everything. This is the tipping point. When we start building cities with technology in the infrastructure, it's beyond my imagination what that will enable.

The idea would be that not only do you have a multigenerational project of building a new world, but obviously the human civilization occupying it would also be new. And culturally and politically, it would be an achievement that would have no reason to stick with old forms from the history of Earth. It’s a multigenerational project, somewhat like building these cathedrals in Europe where no generation expects to end the job. By the time the job is near completion, the civilization operating it will be different to the one that began the project.

what the Mars scenario gave me – and gives all of humanity – is the idea that the physical substrate of the planet itself is also a part of the project, and it’s something that we are strong enough to influence. Not create, not completely control, not completely engineer because it’s too big and we don´t have that much ability to manipulate the large systems involved, nor the amount of power involved. But we do have enough to mess things up and we do have enough to finesse the system.This, I think, was a precursor to the idea of the Anthropocene. The Anthropocene is precisely the geological moment when humanity becomes a geological force, and it’s a science-fiction exercise to say that 50 million years from now, humanity’s descendants, or some other alien civilization, will be able to look at Earth and say: “This is when humanity began to impact things as much as volcanos or earthquakes.” So it’s a sci-fi story being told in contemporary culture as one way to define what we are doing now. So, that was what my Mars project was doing, and now we are in the Anthropocene as a mental space.

if humanity’s impact on the Earth is mostly negative in ecological terms, if you mark humanity’s impact as being so significant that we have produced a new geological age, then we have to think differently in our attitudes towards what we are doing with our biophysical substrate. And one of the things I think the Anthropocene brings up is that the Earth is our body, and we can finesse it, we can impact it, we can make ourselves sick.

even with new technologies such as genetic modification and nanotechnology, hundreds of millions of people may still go hungry owing to a combination of climate change, water shortages and increasing food consumption.

Many low-tech ways are considered to effectively increase yields, such as reducing the 30-40% food waste that occurs both in rich and poor countries. If developing countries had better storage facilities and supermarkets and consumers in rich countries bought only what they needed, there would be far more food available.

wo "wild cards" could transform global meat and milk production. "One is artificial meat, which is made in a giant vat, and the other is nanotechnology, which is expected to become more important as a vehicle for delivering medication to livestock."

This is the great unspeakable fact of American politics: it doesn't matter all that much who wins.

Military suppliers, big Wall Street interests, and the economic middle-class may do better or worse, but they always do pretty well.

I think you'll find that political parties tend to reliably support policies that have nice distributional consequences for the interest groups that support them. And I think you'll find politicians and court intellectuals brilliant at framing pay-offs to party stalwarts as policies absolutely necessary to the common weal.

‘technological sadness’ – the default mental state of the online billions

If only my phone could gently weep. McLuhan’s ‘extensions of man’ has imploded right into the exhausted self.

Social reality is a corporate hybrid between handheld media and the psychic structure of the user. It’s a distributed form of social ranking that can no longer be reduced to the interests of state and corporate platforms. As online subjects, we too are implicit, far too deeply involved