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Media companies using this technology claim it is now possible for the “mood” of the reader or viewer to be tracked in real time and the content of the advertising to be changed accordingly

ads targeted at readers based on their predicted moods rather than their previous behaviour improved the click-through rate by 40%.

Given that the average click through rate (the number of times anyone actually clicks on an ad) is about 0.4%, this number (in gross terms) is probably less impressive than it sounds.

Cambridge Analytica, the company that misused Facebook data and, according to its own claims, helped Donald Trump win the 2016 election, used psychographic segmentation.

For many years “contextual” ads served by not very intelligent algorithms were the bane of digital editors’ lives. Improvements in machine learning should help eradicate the horrible business of showing insurance advertising to readers in the middle of an article about a devastating fire.

The words “brand safety” are increasingly used by publishers when demonstrating products such as Project Feels. It is a way publishers can compete on micro-targeting with platforms such as Facebook and YouTube by pointing out that their targeting will not land you next to a conspiracy theory video about the dangers of chemtrails.

the exploitation of psychographics is not limited to the responsible and transparent scientists at the NYT. While publishers were showing these shiny new tools to advertisers, Amazon was advertising for a managing editor for its surveillance doorbell, Ring, which contacts your device when someone is at your door. An editor for a doorbell, how is that going to work? In all kinds of perplexing ways according to the ad. It’s “an exciting new opportunity within Ring to manage a team of news editors who deliver breaking crime news alerts to our neighbours. This position is best suited for a candidate with experience and passion for journalism, crime reporting, and people management.” So if instead of thinking about crime articles inspiring fear and advertising doorbells in the middle of them, what if you took the fear that the surveillance-device-cum-doorbell inspires and layered a crime reporting newsroom on top of it to make sure the fear is properly engaging?

The media has arguably already played an outsized role in making sure that people are irrationally scared, and now that practice is being strapped to the considerably more powerful engine of an Amazon product.

This will not be the last surveillance-based newsroom we see. Almost any product that produces large data feeds can also produce its own “news”. Imagine the Fitbit newsroom or the managing editor for traffic reports from dashboard cams – anything that has a live data feed emanating from it, in the age of the Internet of Things, can produce news.

intellectual overextension is often found in economics, as Gary Saul Morson and Morton Schapiro explain in their wonderful book “Cents and Sensibility: What Economics Can Learn from the Humanities” (Princeton). Morson and Schapiro—one a literary scholar and the other an economist—draw on the distinction between hedgehogs and foxes made by Isaiah Berlin in a famous essay from the nineteen-fifties, invoking an ancient Greek fragment: “The fox knows many things, but the hedgehog one big thing.” Economists tend to be hedgehogs, forever on the search for a single, unifying explanation of complex phenomena. They love to look at a huge, complicated mass of human behavior and reduce it to an equation: the supply-and-demand curves; the Phillips curve, which links unemployment and inflation; or mb=mc, which links a marginal benefit to a marginal cost—meaning that the fourth slice of pizza is worth less to you than the first. These are powerful tools, which can be taken too far. Morson and Schapiro cite the example of Gary Becker, the Nobel laureate in economics in 1992. Becker is a hero to many in the field, but, for all the originality of his thinking, to outsiders he can stand for intellectual overconfidence. He thought that “the economic approach is a comprehensive one that is applicable to all human behavior.” Not some, not most—all

Becker analyzed, in his own words, “fertility, education, the uses of time, crime, marriage, social interactions, and other ‘sociological,’ ‘legal,’ and ‘political problems,’ ” before concluding that economics explained everything

The issue here is one of overreach: taking an argument that has worthwhile applications and extending it further than it usefully goes. Our motives are often not what they seem: true. This explains everything: not true. After all, it’s not as if the idea that we send signals about ourselves were news; you could argue that there is an entire social science, sociology, dedicated to the subject. Classic practitioners of that discipline study the signals we send and show how they are interpreted by those around us, as in Erving Goffman’s “The Presentation of Self in Everyday Life,” or how we construct an entire identity, both internally and externally, from the things we choose to be seen liking—the argument of Pierre Bourdieu’s masterpiece “Distinction.” These are rich and complicated texts, which show how rich and complicated human difference can be. The focus on signalling and unconscious motives in “The Elephant in the Brain,” however, goes the other way: it reduces complex, diverse behavior to simple rules.

“A traditional cost-benefit analysis could easily have led to the discontinuation of a project widely viewed as being among the most successful health interventions in African history.”

Another part of me, though, is done with it, with the imperialist ambitions of economics and its tendency to explain away differences, to ignore culture, to exalt reductionism. I want to believe Morson and Schapiro and Desai when they posit that the gap between economics and the humanities can be bridged, but my experience in both writing fiction and studying economics leads me to think that they’re wrong. The hedgehog doesn’t want to learn from the fox. The realist novel is a solemn enemy of equations. The project of reducing behavior to laws and the project of attending to human beings in all their complexity and specifics are diametrically opposed. Perhaps I’m only talking about myself, and this is merely an autobiographical reflection, rather than a general truth, but I think that if I committed any further to economics I would have to give up writing fiction. I told an economist I know about this, and he laughed. He said, “Sounds like you’re maximizing your utility.” 

finance is full of “attribution errors,” in which people view their successes as deserved and their failures as bad luck. Desai notes that in business, law, or pedagogy we can gauge success only after months or years; in finance, you can be graded hour by hour, day by day, and by plainly quantifiable measures. What’s more, he says, “the ‘discipline of the market’ shrouds all of finance in a meritocratic haze.” And so people who succeed in finance “are susceptible to developing massively outsized egos and appetites.”

one of the things I liked about economics, finance, and the language of money was their lack of hypocrisy. Modern life is full of cant, of people saying things they don’t quite believe. The money guys, in private, don’t go in for cant. They’re more like Mafia bosses. I have to admit that part of me resonates to that coldness.

Economics, Morson and Schapiro say, has three systematic biases: it ignores the role of culture, it ignores the fact that “to understand people one must tell stories about them,” and it constantly touches on ethical questions beyond its ken. Culture, stories, and ethics are things that can’t be reduced to equations, and economics accordingly has difficulty with them

There is something thrilling about the intellectual audacity of thinking that you can explain ninety per cent of behavior in a society with one mental tool

According to Hanson and Simler, these unschooled workers “won’t show up for work reliably on time, or they have problematic superstitions, or they prefer to get job instructions via indirect hints instead of direct orders, or they won’t accept tasks and roles that conflict with their culturally assigned relative status with co-workers, or they won’t accept being told to do tasks differently than they had done them before.”

The idea that Maya Angelou’s career amounts to nothing more than a writer shaking her tail feathers to attract the attention of a dominant male is not just misleading; it’s actively embarrassing.

There is no central master-scheduler overseeing the network — optimization arises through emerging complexity and social convention

a geographically distributed sensor architecture

Dr Sandberg believes we could be living on hard drives along with our digital possessions in the not too distant future, which would allow us to shed the trouble of owning a body. The concept is called "mind uploading", and it suggests that when our bodies age and begin to fail like a worn or snapped record, we may be able to continue living consciously inside a computer as our own virtual substitutes. "It's the idea that we can copy or transfer the information inside the brain into a form that can be run on the computer," said Dr Sandberg. He added: "That would mean that your consciousness or a combination of that would continue in the computer." Dr Sandberg says although it's just a theory now, researchers and engineers are working on super computers that could one day handle a map of all the networks of neurons and synapses in our brains - and that map could produce human consciousness outside of the body.

Mr Sutton is the founder of CultofLess.com, a website which has helped him sell or give away his possessions - apart from his laptop, an iPad, an Amazon Kindle, two external hard drives, a "few" articles of clothing and bed sheets for a mattress that was left in his newly rented apartment. This 21st-Century minimalist says he got rid of much of his clutter because he felt the ever-increasing number of available digital goods have provided adequate replacements for his former physical possessions

The tech-savvy Los Angeles "transplant" credits his external hard drives and online services like iTunes, Hulu, Flickr, Facebook, Skype and Google Maps for allowing him to lead a minimalist life.

- the internet has replaced my need for an address

And for the record, I've never understood why a writer who recognizes technology is labeled a "sci-fi writer", as if being a "sci-fi writer" were equal to being some sort of substandard, second-rate hack. The great Kurt Vonnegut managed to get stuck in that drawer after he recognized technolgy in his 1st novel "Player Piano". No matter that he turned out to be (imo) one of the greatest authors of the 20th century, perio

it's chilling how prescient he was about modern media culture in Fahrenheit 451. It's not a Luddite screed against TV. It's a speculative piece on what happens when we become divorced from the past and more attuned to images on the screen than we are to each other.

ite author of mine since I was in elementary school way back when mammoths roamed the earth. To me, he was an ardent enthusiast of technology, but also recognized its potential for seperating us from one another while at the same time seemingly making us more "connected" in a superficial and transitory way

Bradbury is undeniably skeptical of technology and the risks it brings, particularly the risk that what we'd now call "virtualization" will replace actual emotional, intellectual or physical experience. On the other hand, however, I don't think there's anybody who rhapsodizes about the imaginative possibilities of rocketships and robots the way Bradbury does, and he's built entire setpieces around the idea of technological wonders creating new experiences.    I'm not saying he doesn't have a Luddite streak, more that he has feet in both camps and is harder to pin down than a single label allows. And I'll also add that in his public pronouncements of late, the Luddite streak has come out more strongly--but I tend to put much of that down to the curmudgeonliness of a ninety-year-old man.

I don't think he is a luddite so much as he is the little voice that whispers "be careful what you wish for." We have been sold the beautiful myth that technology will buy us free time, but we are busier than ever. TV was supposed to enlighten the masses, instead we have "reality TV" and a news network that does not let facts get in the way of its ideological agenda. We romanticize childhood, ignoring children's aggressive impulses, then feed them on a steady diet of violent video games.  

American consumers spent five hours per day on their mobile devices, and showed a dizzying 69% year-over-year increase in time spent in apps like Facebook, Twitter, and YouTube. The prevalence of apps represents a concrete example of the movement away from the old notion of accessing the Internet through a browser and the new reality of the connected world and its myriad elements – news, social media, entertainment – being with us all the time

“In the 90s and even through the early 2000s, for many people, there was this way of thinking about cyberspace as a space that was somewhere else: it was in your computer. You went to your desktop to get there,” Weigel says. “One of the biggest shifts that’s happened and that will continue to happen is the undoing of a border that we used to perceive between the virtual and the physical world.”

While many of us think of the smartphone as a portal for accessing the outside world, the reciprocity of the device, as well as the larger pattern of our behavior online, means the portal goes the other way as well: it’s a means for others to access us

Weigel sees the unfettered access to our data, through our smartphone and browser use, of what she calls the big five tech companies – Apple, Alphabet (the parent company of Google), Microsoft, Facebook, and Amazon – as a legitimate problem for notions of democracy

an unfathomable amount of wealth, power, and direct influence on the consumer in the hands of just a few individuals – individuals who can affect billions of lives with a tweak in the code of their products

“This is where the fundamental democracy deficit comes from: you have this incredibly concentrated private power with zero transparency or democratic oversight or accountability, and then they have this unprecedented wealth of data about their users to work with,”

the rhetoric around the Internet was that the crowd would prevent the spread of misinformation, filtering it out like a great big hive mind; it would also help to prevent the spread of things like hate speech. Obviously, this has not been the case, and even the relatively successful experiments in this, such as Wikipedia, have a great deal of human governance that allows them to function properly

We should know and be aware of how these companies work, how they track our behavior, and how they make recommendations to us based on our behavior and that of others. Essentially, we need to understand the fundamental difference between our behavior IRL and in the digital sphere – a difference that, despite the erosion of boundaries, still stands

“Whether we know it or not, the connections that we make on the Internet are being used to cultivate an identity for us – an identity that is then sold to us afterward,” Lynch says. “Google tells you what questions to ask, and then it gives you the answers to those questions.”

It isn’t enough that the apps in our phone flatten all of the different categories of relationships we have into one broad group: friends, followers, connections. They go one step further than that. “You’re being told who you are all the time by Facebook and social media because which posts are coming up from your friends are due to an algorithm that is trying to get you to pay more attention to Facebook,” Lynch says. “That’s affecting our identity, because it affects who you think your friends are, because they’re the ones who are popping up higher on your feed.”

A key driver for gun ownership is self defense. CNN teaches viewers that they live in a dangerous hellscape, with terror about to attack at any moment.  Put another way, CNN is the NRA’s best secret friend

I think if CNN is truly possessed of world class storytellers, they could turn heart disease into a gripping narrative.  (Might I recommend a certain book on the subject?)  They could also choose not to flog a relative handful of crime stories into a national terror wave.  Instead they very carefully selected the violent crime horror route.

This is Gothic puffery, a deliberate act of fearmongering, with consequences. And we’re not holding CNN and its ilk accountable.  It’s time we should.

we can’t begin those discussions until we say, as a society, we want to at least try subordinating these potentials to the democratic project, rather than allow capitalism to do what it wants

I say in FALC that this isn’t a blueprint for utopia. All I’m saying is that there is a possibility for the end of scarcity, the end of work, a coming together of leisure and labour, physical and mental work. What do we want to do with it? It’s perfectly possible something different could emerge where you have this aggressive form of social value.

I think the thing that’s been beaten out of everyone since 2010 is one of the prevailing tenets of neoliberalism: work hard, you can be whatever you want to be, that you’ll get a job, be well paid and enjoy yourself.  In 2010, that disappeared overnight, the rules of the game changed. For the status quo to continue to administer itself,  it had to change common sense. You see this with Jordan Peterson; he’s saying you have to know your place and that’s what will make you happy. To me that’s the only future for conservative thought, how else do you mediate the inequality and unhappiness?

I don’t think we can rapidly decarbonise our economies without working people understanding that it’s in their self-interest. A green economy means better quality of life. It means more work. Luxury populism feeds not only into the green transition, but the rollout of Universal Basic Services and even further.

Gingrich subsequently secured a job for Pournelle’s son with Congressman Dana Rohrabacher in 1994, who like Gingrich is now a stalwart space booster and Trump supporter.

What Trump does is less important than the fact that he kicks over the table, strengthening America’s military state while demolishing bureaucracy and ignoring niceties. Democracy and law matter less than security and innovation

In their science fiction as in life, Gingrich and Pournelle shared an optimistic belief in power of technology—and an equally powerful insistence on the inevitability of conflict. They believed this required a robust, authoritarian state apparatus to preserve order and bind citizens together. Indeed, while backing Reagan, Gingrich had promoted a techno-futurism that was less conservative than it was authoritarian: he called for pruning inefficiency while aggressively promoting expansion and military technology. For his part, Pournelle published anthologies of science-fiction and techno-military essays through the 1980s under the name There Will Be War.

Gingrich and Pournelle’s enthusiasm had less to do with Trump’s particular ambitions than with his capacity for destruction of the status quo. Much of the chaos Trump foments is, to Gingrich and Pournelle, a key feature to induce the future they want—the one where the feminists and “eco-terrorists” and university professors are soundly defeated

with communism a fading threat by the late 80’s, Gingrich shifted his focus to the specter of a new enemy, arguing in 1989 that “Islamic extremism may well be the greatest threat to Western values and Western security in the world.” Such fear-mongering—Islamic extremism remains a fraction as destructive as the nuclear Soviet Union—may seem ill-suited to optimism in mankind’s future, but as a political project it can be uncannily effective. Pournelle wrote that Islam demands adherence to a principle of “Islam or the sword,” and that an aggressive military response is not only justified but demanded: we are at war with the Caliphate.

No science-fiction writer since has exerted as significant a political influence as Pournelle. But Pournelle does have a spiritual successor in Castalia House, the independent science-fiction publisher run by white nationalist Theodore Beale, aka Vox Day. Beale, like Gingrich, has said that his job is to save Western Civilization—and that it is in dire need of saving. Beale, however, is far more explicit about race.

Pournelle has dissociated himself from Beale’s politics, but Castalia House’s republishing of Pournelle’s 1980s There Will Be War series (as well as publishing a new volume 10) is no mere coincidence. Rather, they are indications of a shared worldview. To these writers, civil rights, equality, and civil liberties are irritants and impediments to progress at best. At worst, they are impositions on the holy forces of the market and social Darwinism (“evolution in action”) that sort out the best from the rest. And to all of them, the best tend to be white (with a bit of space for “the good ones” of other races). If there has been a shift in thought between the 1970s and today, it’s that the expected separation of wheat from chaff hasn’t taken place, and so now more active measures need to be taken—building the border walls and deportations, for example. Trump is an agent of these active measures—an agent of revolution, or at least the destruction that precedes a revolution.

Trump was far from the first to eliminate the line between right-wing thought and outright bigotry.

Because the term “AI” is ambiguous, it makes having clear discussions more difficult. In one sense, it is the name of a subfield of computer science. In another, it can refer to the computing techniques developed in that subfield, most of which are now focused on pattern matching based on large data sets and the generation of new media based on those patterns. Finally, in marketing copy and start-up pitch decks, the term “AI” serves as magic fairy dust that will supercharge your business.

output can seem so plausible that without a clear indication of its synthetic origins, it becomes a noxious and insidious pollutant of our information ecosystem

Not only do we risk mistaking synthetic text for reliable information, but also that noninformation reflects and amplifies the biases encoded in its training data—in this case, every kind of bigotry exhibited on the Internet. Moreover the synthetic text sounds authoritative despite its lack of citations back to real sources. The longer this synthetic text spill continues, the worse off we are, because it gets harder to find trustworthy sources and harder to trust them when we do.

the people selling this technology propose that text synthesis machines could fix various holes in our social fabric: the lack of teachers in K–12 education, the inaccessibility of health care for low-income people and the dearth of legal aid for people who cannot afford lawyers, just to name a few

the systems rely on enormous amounts of training data that are stolen without compensation from the artists and authors who created it in the first place

the task of labeling data to create “guardrails” that are intended to prevent an AI system’s most toxic output from seeping out is repetitive and often traumatic labor carried out by gig workers and contractors, people locked in a global race to the bottom for pay and working conditions.

employers are looking to cut costs by leveraging automation, laying off people from previously stable jobs and then hiring them back as lower-paid workers to correct the output of the automated systems. This can be seen most clearly in the current actors’ and writers’ strikes in Hollywood, where grotesquely overpaid moguls scheme to buy eternal rights to use AI replacements of actors for the price of a day’s work and, on a gig basis, hire writers piecemeal to revise the incoherent scripts churned out by AI.

too many AI publications come from corporate labs or from academic groups that receive disproportionate industry funding. Much is junk science—it is nonreproducible, hides behind trade secrecy, is full of hype and uses evaluation methods that lack construct validity

We urge policymakers to instead draw on solid scholarship that investigates the harms and risks of AI—and the harms caused by delegating authority to automated systems, which include the unregulated accumulation of data and computing power, climate costs of model training and inference, damage to the welfare state and the disempowerment of the poor, as well as the intensification of policing against Black and Indigenous families. Solid research in this domain—including social science and theory building—and solid policy based on that research will keep the focus on the people hurt by this technology.