At the heart of the initiative is a plan for online platforms to “increase the proactive prevention, detection and removal of illegal content inciting hatred, violence and terrorism online.” Significantly, the ideas are presented as “guidelines and principles”. That’s because they are entirely voluntary. Except that the Commission makes it quite clear that if this totally voluntary system is not implemented by companies like Facebook and Google, it will bring in new laws to make them do it on a not-so-voluntary basis. The Commission is quite eager to see swift results from these voluntary efforts, as legislative proposals could already be on the table by May 2018.
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