a more reliable source when it comes to understanding where the Mountain View giant is aiming at its strategy is their Think with Google website
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in title, tags, annotations or urlhsw-sqrg.pdf - 0 views
Google Helpful Content Update | SEO Book - 0 views
Is Google's MUM A Search Ranking Factor? - 0 views
Google's digital marketing course offers bad SEO advice - 0 views
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cringe-worthy SEO advice so shockingly bad that one of Google’s search advocates – Danny Sullivan – is disavowing it.
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Keywords absolutely matter. But there is no magical ratio of keywords to content that can guarantee traffic and rankings.
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“I do guide writers on the number of keyword repetitions to use in content (but avoid any discussion/research on density). The reason for specifying the number of repetitions for keywords is that in my experience writers won’t naturally mention keywords enough to establish relevance for the keyword you want to rank for.”“When guiding writers, I include seven keyword types to guide writers such as: Primary keyword, secondary keyword, words that are part of an authoritative discussion on the topic, words to use in links, etc. Each has a number of repetitions to include. I find this guides the writer into a direction of building out robust content with an authoritative discussion that will perform well in search engines.”
Google's March 2022 Product Reviews Update (PRU) - Findings and observations from the affiliate front lines - 0 views
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sites should consider providing links to more than one retailer to purchase products
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against Amazon’s TOS
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my recommendation is to link to more than one seller, if possible (to future-proof your site), but it’s not a requirement as of now
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E-A-T and SEO for Google: Everything you need to know - 0 views
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Is E-A-T really a ranking factor?
Search Through Time - 0 views
How AI powers great search results - 0 views
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RankBrain continues to be one of the major AI systems powering Search today.
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BERT understands words in a sequence and how they relate to each other, so it ensures we don’t drop important words from your query — no matter how small they are.
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MUM is not currently used to help rank and improve the quality of search results like RankBrain, neural matching and BERT systems do.
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