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Marketers eager to exploit the Web's viral potential will be interested to learn that a full one-third of all videos are shared online. I noticed last week that the YouTube video we added for Pvteye.com already has nearly 5,000 views. We should definitely encourage people to create video for their site if possible. How about virtual tours for sites like THS and SHC?

they do marketing promotions via Twitter. Twitter is getting HUGE, every SE blog I look at has several recent posts about Twitter.

This looks like a rocking reporting tool. To consider for resale later.

The downside to having a dedicated IP address is the cost. Most ESPs charge an initial set-up fee of $500 to $1,000 for a dedicated IP address; there's also often a $250 monthly fee for maintaining it. This directly impacts your e-mail ROI (define). For large quantity senders the additional cost is minimal, but for those sending small volumes of e-mail it can make a dent in your profit margin. A shared IP address is just what it sounds like -- you're sharing the IP address with other organizations. Every company sending from the IP address has the potential to impact, positively or negatively, its reputation. If your IP address neighbors are good guys, the reputation shouldn't be damaged. But if one of them (or if you) does something that raises a red flag, the IP address' reputation will be tarnished and all e-mail sent from it could be blacklisted. Why Might You Want to Share an IP Address? The ESP I spoke with recently raised another valid positive about shared IP addresses, at least for low-volume senders. When we talk reputation, we talk about positive, neutral, and negative. To get on the reputation radar, the IP address needs to be sending a certain amount of e-mail each month. If your sends are small, your dedicated IP address may be below the radar and never "qualify" for a positive or a negative reputation -- you'll be stuck with a "neutral" reputation or no reputation at all. This isn't all bad, but it's also not all good. By having companies share IP addresses, this ESP contends it is able to get enough volume to earn positive IP address reputations, which helps its customers' e-mail get to the inbox. This is a valid point, as long as everyone using the IP address behaves and avoids red flags. It's a calculated strategy, one which requires the ESP to provide education about e-mail best practices and closely monitor every IP address to ensure customers are in compliance. If you're sending from your own in-house system, these same pros and cons apply

The downside to having a dedicated IP address is the cost. Most ESPs charge an initial set-up fee of $500 to $1,000 for a dedicated IP address; there's also often a $250 monthly fee for maintaining it. This directly impacts your e-mail ROI (define). For large quantity senders the additional cost is minimal, but for those sending small volumes of e-mail it can make a dent in your profit margin. A shared IP address is just what it sounds like -- you're sharing the IP address with other organizations. Every company sending from the IP address has the potential to impact, positively or negatively, its reputation. If your IP address neighbors are good guys, the reputation shouldn't be damaged. But if one of them (or if you) does something that raises a red flag, the IP address' reputation will be tarnished and all e-mail sent from it could be blacklisted. Why Might You Want to Share an IP Address? The ESP I spoke with recently raised another valid positive about shared IP addresses, at least for low-volume senders. When we talk reputation, we talk about positive, neutral, and negative. To get on the reputation radar, the IP address needs to be sending a certain amount of e-mail each month. If your sends are small, your dedicated IP address may be below the radar and never "qualify" for a positive or a negative reputation -- you'll be stuck with a "neutral" reputation or no reputation at all. This isn't all bad, but it's also not all good. By having companies share IP addresses, this ESP contends it is able to get enough volume to earn positive IP address reputations, which helps its customers' e-mail get to the inbox. This is a valid point, as long as everyone using the IP address behaves and avoids red flags. It's a calculated strategy, one which requires the ESP to provide education about e-mail best practices and closely monitor every IP address to ensure customers are in compliance. If you're sending from your own in-house system, these same pros and cons apply

Meet +1: Google's Answer To The Facebook Like Button.

Some of the featured applications you might choose to add are Amazon Reading List, WordPress (this allows you to connect your WordPress blog to your LinkedIn account), Company Buzz (an application that allows you to follow all relevant trends and comments about your company), Slide Share (which allows you to share your presentations with colleagues and LinkedIn connections), and Tweets, which gives you access to the basic elements of Twitter on your LinkedIn profile.

I noticed CNN uses some capital letters and sometimes whole words in capital in their URL. Here is what I thought of the advantages and disadvantages and please feel free to share some more ideas. The advantages: # You make the word stand out # Some search engines might put more emphasis on those words The disadvantages: # It makes it more difficult for users to type in the URL or suggest the link via phone. # It may confuse users, making them think URL's like domains are not case sensitive at all. webing #:3652026 6:04 pm on May 16, 2008 (utc 0) i thought urls were not case sensitive? i just tried my domain name in capital letters and it redirected me to the non capital letters so i do think domains are not case sensitive. sorry if i'm completly wrong ^^. pageoneresults #:3652029 6:10 pm on May 16, 2008 (utc 0) You know, its funny you should start this topic. I was just getting ready to do a full blown topic on Pascal Casing and "visual" marketing advantages. I started a topic back in 2007 September here... Domain Names and Pascal Casing http://www.webmasterworld.com/domain_names/3457393.htm No, domain names are not case sensitive. These past 12 months I've been on a mission and changing everything to Pascal Casing when it comes to domain names. Its much easier to read and separate words and it just looks nicer. I've been experimenting with this and it works. Google AdWords is a great place to test the effectiveness of Pascal Casing. What's really cool is that you can literally change your hard coded references to Pascal Casing and when you hover over them, they show lower case. Its a browser feature I guess. I never gave it much thought until this past year when I started my changes. I've also gone one step further and use Pascal Casing in full addresses. We have a rewrite in place that forces lower case so we can do pretty much whatever we want with the URI and file naming. [edited by: pageoneresults at 6:11 pm (utc) on May 16, 2008] ted