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Report: Verizon May Opt For Google To Provide Mobile Search Front Verizon, Google Close To Mobile Search Deal from the Wall Street Journal reports that Google and Verzion are close on a deal. The deal would make Google the default search provided for Verizon mobile devices. In the past, Verizon and other mobile carriers were reluctant to let Google or other search companies invade this space, but that might be over with. The Wall Street Journal says Verizon wants Google to create a new search platform that would be a one-stop shop. In exchange, Google would share the ad revenue with Verizon under this platform. The details of the deal are not complete yet and as soon as we have more information, we will update you. Click to continue reading...

Microsoft Tests Social Media Monitoring Product By Christopher Heine, ClickZ, Sep 24, 2009 Microsoft has developed a social media analytics tool that's designed, among other things, to improve a marketing organization's ability to adjust to social media phenomena on the fly. Called "Looking Glass," the product is still in prototype and will only be available to a few companies in the near term. It sends e-mail alerts when social media activity picks up considerably. The sentiment (i.e., negative or positive) of that chatter and the influence level of the content creator are reported in the alert. Digital flow charts show what days of the week generate the most activity on Twitter, Facebook, Flickr, YouTube, and other social media sites. But interweaving social media data with reporting from other campaign channels may turn out be Microsoft's most significant contribution to the already mature field of social media analytics. Feeds from social media sites can be connected to other business elements like customer databases, CRM centers and sales data within an organization. The data integrate via Microsoft's enterprise platforms like Outlook and Sharepoint. A handful or so companies will begin testing Looking Glass in the coming weeks.

Top Search Providers for August 2009 By Jack Marshall, ClickZ, Sep 15, 2009 Microsoft's Bing grew its number of queries from U.S. users by over 22 percent month-on-month during August, making it the fastest growing major search provider, according to data from Nielsen. The engine, which was re-launched in June, now accounts for 10.7 percent of all U.S. searches. Market leader Google managed growth of 2.6 percent in comparison, behind an overall average of 2.9 percent for the sector, but continues its dominance with 65 percent of searches. Yahoo, meanwhile, saw its volume of searches drop by 4.2 percent, but continues to hold second place in terms of overall share with 16 percent. Rounding out the top four, AOL experienced growth of 2.9 percent, accounting for 3.1 percent of total searches.