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Rob Laporte

Two Ways To Justify SEO In Uncertain Times - 0 views

searchengineland.com/in-uncertain-times-2-15153.php

seo statistics sem industry

shared by Rob Laporte on 29 Oct 08 - Cached
  • Rob Laporte on 29 Oct 08
     
    Oct 22, 2008 at 10:55am Eastern by Paul Bruemmer Two Ways To Justify SEO In Uncertain Times In House - A Column From Search Engine Land During uncertain economic times like these, our advice is to always stick with the fundamentals to maintain business efficiency and progress. No matter what your business model, performing the fundamentals will keep you on-track and in-line for leveraging future success. If the C-level executives in your company are having any doubts about the value of SEO and are hesitating to release more funding, it's time to perform a cost-benefit exercise. It's your job as an in-house SEO manager to reestablish their confidence in the value of SEO as well as your value and the value of your team. When funding gets in the way, having a narrow focus, putting it on the table, and describing company goals you are committed to are all very important. 1) Leverage Your Paid Search Data To demonstrate implicit value for SEO, start with a baseline. Show where your key terms currently rank in organic and multiply by the cost-per-click value. Run the numbers for the value of direct clicks with high search intent. One way to go about this is to calculate an Effective Cost-Per-Click (eCPC) for your organic listings: 1. Access the Keyword Tool within your Google AdWords account. 2. Type your best performing (for instance, 20) keywords. 3. Select descriptive words or phrases and synonyms. 4. Click Get Keyword Ideas. This will produce a report; select Exact within the "Match Type" field and click on Approx Avg Search Volume. 1. Look at the Cost-Per-Click column to acquire the CPC value (let's assume it's $2.00). 2. Go to your web analytics data and identify the number of organic clicks for these keywords (let's assume 20,000/month). 3. Multiply the two (CPC times the number of organic clicks (in this case $40,000/mo)). 4. Create a spreadsheet with your best performing keywords and make the statement, "if we
Dale Webb

Free Webinar: Tap Into the Hidden Economic Stimulus - 0 views

www.marketingpilgrim.com/...-hidden-economic-stimulus.html

shared by Dale Webb on 13 Jul 09 - Cached
  • Dale Webb on 13 Jul 09
     
    How to leverage the $787 billion federal stimulus package: Find out exactly where the federal stimulus package will help your everyday business - and where it won't. Also discover what you can do to best leverage the funding and tax breaks that are How to uncover the "hidden" stimulus in your business: Our experts will share strategies, tools, and real-life examples of changes you can make internally to find new savings and spur business growth.
Rob Laporte

Nofollow Monstrosity - 0 views

seolutions.net/...nofollow-monstrosity

social media link marketing

shared by Rob Laporte on 02 Nov 08 - Cached
  • Rob Laporte on 02 Nov 08
     
    # Many people link to social sites from their blogs and websites, and they rarely put 'nofollow' on their sites. Most social sites, on the other hand, started putting by default 'nofollow' on all external links. Consequence? For example, bookmark your new site 'example123.com' at 'stumbleupon.com'. If you google for 'example123′, stumbleupon.com page about it (with no content but the link and title) will be on top, while your site (with actual content) that you searched for will be below. Imagine what effect this PageRank capitalization has when you search for things other than your domain name! # Each site and blog owner is contributing to this unknowingly and voluntarily. Do any of these look familiar? social bookmarks Most blogs and sites have at least few of these on almost every single page. Not a single one of these buttons has 'nofollow', meaning that people give a very good chunk of their site's importance to these social sites (hint: importance that you give to these buttons is importance taken away from other internal links on your site). Most of social sites however, do have 'nofollow' on a link pointing back to peoples sites after users link to them for being good. Conclusion, people give them a lot of credit on almost every page, while these sites give nothing in return. (Two 'good' sites among these, that I know of, are Digg that does not have 'nofollow', and Slashdot that tries to identify real spam and puts 'nofollow' on those links only. There are probably few more.) # This can be easily prevented, and PageRank can be re-distributed, in no time! Solution is very simple. 'Do unto others as you would have others do unto you.' If you have a WordPress blog (as millions of internet users do), download plugins Antisocial and Nofollow Reciprocity. First one puts 'nofollow' on above buttons, second puts 'nofollow' on all external links pointing to 'bad' sites. If you are using some other blogging app
Rob Laporte

BruceClay - SEO Newsletter - INTERNATIONAL: Universal Search Occurrences and Types in Google.com.au - 0 views

www.bruceclay.com/...universalsearchaustralia.html

seo international site code & design

shared by Rob Laporte on 22 Jun 10 - Cached

  • Recently, we noticed many more Universal Search results appearing in the Google.com.au SERPs. We performed some testing on the number of occurrences and the type of Universal Search results to provide some actionable insights and data to back up our observations.

    In addition, we wanted to test what Marissa Mayer, the Google VP of Search Products & User Experience stated in November 2009. In the interview, she noted that when Universal Search launched in 2007 a Universal Search item appeared in 4 percent of search queries, whereas in November 2009 a Universal Search item appeared in 25 percent of search queries.

    We selected a sample of different search results in Google.com.au (searched from an Australian IP and eliminating the impacts of personalised search) and recorded the occurrences and types of Universal Search results. We gathered this data across a number of different keyword groups including brand, high-volume, mid-tier, long-tail and celebrity- and news-related keywords. We then tracked those search results over a period of days to determine the level of change.

    Please note that these are based on a sample size and are based on an average across the sample set. The results of our research are outlined below:

    A) Percentage of Times a Universal Search Result Appears on Page 1

    Our research shows that:

    • 86 percent of all searches returned a Universal Search result on page
    • 74 percent of all searches returned a Universal Search result above the fold on page 1.
Rob Laporte

The 15 Most Popular Myths About International SEO, Debunked - Moz - 0 views

moz.com/...top-15-myths-international-seo

seo site code & design

shared by Rob Laporte on 09 Jun 17 - No Cached
  • Rob Laporte on 09 Jun 17
     
    "locale-adaptive crawling"
Rob Laporte

Official Google Webmaster Central Blog: Introducing "x-default hreflang" for international landing pages - 0 views

webmasters.googleblog.com/...g-for-international-pages.html

seo site code & design

shared by Rob Laporte on 09 Jun 17 - No Cached
  • Rob Laporte on 09 Jun 17
     
    "Internationalization Webmaster Help Forum"
jack_fox

What do the symbols mean in Google's Map Pack and Local Finder? - Search Engine Land - 0 views

searchengineland.com/p-pack-and-local-finder-314295

seo local & mobile marketing

shared by jack_fox on 01 Apr 19 - No Cached
  • it is useful to encourage your customers to mention the service or product they experienced when publishing a review. This will allow the review data to be extracted for important keywords on your listing. It is, however, important to ensure your reviews come across as natural as possible, as not come across as spammy.
  • Effectively optimizing the content on your website for different keyword variations is important for triggering this feature. If Googlebot is unable to access this content, then it’s likely that this feature will not work. Likewise, it’s important to have a really solid internal linking structure so Google knows which pages on your website are associated with that particular Local Panel.
  • The content from a Google Post can be extracted even after seven days has passed and the Post is no longer appearing as active on a listing
  • ...1 more annotation...
  • Currently, using the features mentioned in this article will not directly assist with higher rankings.
Rob Laporte

Google's internal SEO strategy: Make small changes, embrace change, consolidate - Search Engine Land - 0 views

searchengineland.com/race-change-consolidate-310363

seo site code & design usability & CRO

shared by Rob Laporte on 16 Jan 19 - No Cached
  • Small changes make a big impact. Google’s first point is that often with large sites, making small changes can make a big impact and return when it comes to search rankings. Google plotted the growth of one of the 7,000 websites, the Google My Business marketing site, showing how adding canonicals, hreflang to their XML sitemaps, and improving their metadata all resulted in gains in their organic traffic in search.Here is that chart:
  • Here is the chart showing the improvement after making the AMP error fixes:
  • Consolidation. For the past several years, many SEOs have been saying “less is more.” Meaning, having fewer sites and fewer pages with higher quality content often leads to better SEO results. Google says that works for them and they have been working on consolidating their sites. Google said they found a “large number” of near duplicate sites across their properties.“Duplicate content is not only confusing for users, it’s also confusing for search engines,” Google said. Google added, “Creating one great site instead of multiple microsites is the best way to encourage organic growth over time.”In one case study Google provided with the Google Retail site, they took six old websites and consolidated the content. They made “one great website” and it lead to them doubling the site’s call-to-action click-through rate and increased organic traffic by 64%.
jack_fox

How to boost search rankings using only your internal linking strategy - Search Engine Land - 0 views

searchengineland.com/ternal-linking-strategy-307322

seo PageRank

shared by jack_fox on 05 Nov 18 - No Cached
  • The more links a page receives, the more value Google gives it.
  • Google now considers that 1000 is a “reasonable number” of links per page.
  • Links from fresh content pass fresh value, and can, therefore, signal new content to Google, helping new pages get crawled.
jack_fox

untitled.pdf - 0 views

ELMS

shared by jack_fox on 16 May 18 - No Cached
  • Cohesive internal marketing and a coherent internal image are equally — if not more — important than external promotion.
  • image audit
  • Successful marketing also relies heavily on technology
  • ...1 more annotation...
  • Ultimately, each offi ce should have a complete view of a student’s progress within your school
jack_fox

Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected - Moz - 0 views

moz.com/...why-negative-seo-matters

seo site code & design

shared by jack_fox on 09 Mar 20 - No Cached
  • if you get 100,000 links pointing to your site, it is going to push you over the limit of the number of links that Google Search Console will give back to you in the various reports about links
  • Google cuts off at 100,000 total links
  • even though we know Google is ignoring most of these links, they don't label that for us in any kind of useful fashion. Even after we can get access to all of that link data, all of those hundreds of thousands of spammy links, we still can't be certain which ones matter and which ones don't.
  • ...8 more annotations...
  • if somebody syndicates an article of yours that has let's say eight links to other internal pages and they syndicate it to 10,000 websites, well, then you've just got 80,000 new what should have been internal links, now external links pointing to your site.
  • Nofollowed malware links in UGC
  • there are ways to make it look like there are links on your site that aren't really under your control through things like HTML injection
  • it's not so much about bowling you out of the search engines. It's about making it so that SEO just isn't workable anymore.
  • How do you fight back against negative SEO? 1. Canonical burn pages
  • Embedded styled attribution
  • Link Lists
  • As you get links, real links, good links, add them to a Link List, and that way you will always have a list of links that you know are good, that you can compare against the list of links that might be sullied by a negative SEO campaign.
Rob Laporte

Replay: The ins and outs of Shopify SEO - 0 views

searchengineland.com/and-outs-of-shopify-seo-337457

seo site code & design

shared by Rob Laporte on 10 Mar 21 - No Cached
  • Shopify stores generally score 20 or less on Google’s mobile PageSpeed Insights, with first contentful paint taking about 3.5 seconds, he added
  • Duplicate product pages are also a facet of Shopify. As an inherent characteristic of the framework Shopify is built on, category pages link to duplicate product pages, and although they do canonical back to the correct landing page, this may dilute link equity and make it more difficult for search engines to determine which page from their index they should favor.
  • “The reason this is just a bit riskier . . . is you’re setting up your entire website architecture around duplicate pages,” said Long, “Basically, every single category page on the site . . . is going to push internal links to duplicate product pages, but all of the product pages that are getting internal links technically aren’t eligible to rank in the search engines.” A solution for this does exist, you can read about it in our guide to technical SEO for Shopify.
  • Rob Laporte on 10 Mar 21
     
    "Search Engine Land's YouTube channel"
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